In a bid to expand and grow the business, Baskin-Robbins has appointed Shay-Lee Case as its national supply chain manager.

Case moves away from her position at Dominos as the company’s supply chain manager, and looks to use her 20-plus years of franchise experience to be the catalyst for the expansion process.

It’s understood that in her time with Baskin-Robbins Case has localised the company’s packaging supplies and looks to utilise local product vendors over the next three to four months.

A Baskin-Robbins’ spokesperson said that 2014 marked a record year for the company, which is reflected in the network’s 20 percent increase.

He said that Baskin-Robbins is looking to open 25 stores across Australia.

“With a new management team and refined business strategy, 2014 marked a record year for Baskin-Robbins Australia with the ice-cream chain increasing its network by more than 20 percent.

“Baskin-Robbins will strive to open 25 stores across Australia, which will once again consist of a combination of company owned stores and franchise partner owned stores,” the spokesperson said.

Case replaces Carol Lacey who joined the business in September 2014.