Integrity New Homes is on a recruitment drive for new franchisees

By Sarah Stowe | 19 Aug 2021 View comments

Integrity New Homes is on a national recruitment drive to attract would-be business owners to its home building and renovation franchise. 

The nine-year-old firm wants to add to its network of 40 franchises and is searching for ambitious individual builders, husband and wife teams, or entrepreneurs keen to invest in an established brand with a personal touch.

Builder and founder and director of Integrity Franchising, Glenn Leet, told Inside Franchise Business, “The difference with our business is business coaching. I personally business coach each franchisee. It’s an ongoing commitment to personal and professional improvement and they need to sign up to that.”

The business grew out of Glenn’s own construction firm and began the transition to franchising eight years ago once systems were established.

“The very reason I went in to franchising is it can be a national business delivered by a local builder. That’s the best of both worlds.”

The recruitment drive is national with a focus on regional areas including Bendigo, Dubbo, Gladstone, Mackay, Mildura, Orange, Shepparton, and Townsville, Mackay, as well as capital cities Adelaide and Darwin.

Franchisees can expect to pay $30,000 + GST for a regional territory, which increases to $50,000 + GST for a metro business, with an opportunity to pay this off through a 12-month payment plan.

And while the business model appeals to solo builders who see the benefits of a franchisor’s support and systemised processes, the franchise is open to non-builders too.

“You do not need to have a builder’s licence to be eligible for a franchise. Some of our builders have years of experience while others are just starting their business journey,” explained Glenn.

Builders and tradespeople without the appropriate licence may be able to operate under the licensing umbrella of Integrity Franchising.

“To qualify for a franchise you need a desire to be successful as a business owner in the Australian residential housing market and a willingness to learn.”

Support services on offer include assistance with information technology, graphic design, estimating, drafting, contract preparation, accounting, and building approval support. Then there is the cost saving delivered by bulk buying of materials, as well as pre-contract estimating software.

Franchisees have access to a library of more than 1600 home layouts to create their own design portfolio, and customers can request further customisation.

“We want our franchisees to achieve a successful business,” said Glenn. “There is an enormous capacity for growth, and the model is very scalable.”