Industry spotlight: Healthy fast food

Nick Hall

Fast-food is rarely synonymous with health, but the demand for fresh, fast and fitness-conscious cuisine in Australia is pitting franchise brand against brand in the battle of the bulge.

While it’s no surprise that fast-food chains comprise a strong portion of the Australian economy, the increased awareness of nutritional content and conscious effort by consumers to choose healthier options is steadily gaining tractions.

The change in consumer preferences has led to an influx of new operators, offering healthier, premium choices, a move that is projected to drive growth in an industry that already boasts an average annual revenue of $20b.

Inside Franchise Business skims the fat off the top and takes a deep dive into three franchise chains put healthy food on the map.

Nutrition Station

Nutrition Station is a unique franchise business pioneering the accessible healthy lifestyle revolution.

The ever-changing menu includes; high-protein pancakes, healthy breakfasts, lunches and dinners, organic coffee, superfood smoothies and NU bowls, in addition to the brand’s exclusive home meal service, delivering fresh meals to your door.

Franchisees with Nutrition Station are supported from head office from day one with a range of proven systems and processes and cooperative marketing efforts to increase customer acquisition.

If you have a passion for new business concepts, are a strong communicator and love leading a team, Nutrition Station is seeking interest Australia-wide.

Soul Origin

One of Australia’s fastest growing franchises, Soul Origin, recently announced the opening of its’ 100thstore, furthering the brand’s already stellar franchise network.

The salad, sandwich and coffee franchise is passionate about food that is not only healthy, but also affordable, fast and flavoursome.

Soul Origin franchisees receive continual growth support, through company-funded national marketing campaigns aimed at increasing brand awareness, in addition to a comprehensive local area marketing strategy.

With an intensive training program at Soul Origin head office in Sydney, franchisees are provided the knowledge and skills to succeed in their own store.

Soonta

Launching in 2008, Adelaide franchise Soonta’s mission was simple; provide tasty, healthy food to people of Australia.

Fast forward a decade and the brand has now built an impressive franchise network across South Australia.

The Vietnamese inspired cuisine hits the key market values of convenience and health with a menu comprising of Banh Mi, salad bowls, rice bowls and rice paper rolls.

Soonta is on the hunt for entrepreneurs passionate about running their own business, and bringing the joy of healthy and delicious food to others.

All franchise opportunities feature low overheads and strong network support, making Soonta an affordable and accessible entry to the booming healthy fast-food industry.

Industry Future

Whether you are a passionate fitness fanatic, or a keen purveyor of industry market trends, healthy fast food is an industry that has substantial growth propensity.

There will always be a need for healthy options, and franchise brands that focus on fitness provide platforms for prospective franchisees to explore business ownership in a financially and morally rewarding manner.