Industry spotlight: Desserts

By Nick Hall | 19 Sep 2018 View comments

Australia’s growing love of desserts is bolstering a booming industry set for major expansion over the next five years.

At last review, the national confectionary manufacturing market generates over $850 million in annual revenue, with the introduction of new market players setting the scene for further growth.

The franchise sector now plays host to a range of dessert chains and restaurants, with an ever-expanding range of offerings and experiences dazzling the after-dinner market.

Inside Franchise Businesstakes a look at three very different franchises tasting the sweet success of the dessert sector.

The Cheesecake Shop

One of Australia’s most recognisable franchise brands, The Cheesecake Shop has been serving the nation since 1991.

The two-time winner of Australia’s best franchise system award has built a platform of success that presents prospective franchisees with a proven set of processes to base operations on.

Franchise partners benefit from the business’ ongoing and immersive training program, covering all aspects of business operations in addition to dedicated, industry specific workshops focused on customer service and cake decorating.

With more than 4 million cakes sold per year, chances are you’ve enjoyed a Cheesecake Shop dessert before, so why not enjoy a Cheesecake Shop franchise!


Australia’s leading gelato franchise, Gelatissimo has grown from a humble single-scoop store to a multi-unit, booming global franchise brand.

Recently announcing expansion into Bangladesh and India, Gelatissimo is showing no signs of slowing down, having refined its franchise model to improve return on investment for franchise partners.

The brand offers an operating system that is simple and easy to run, supported by full training and ongoing network support from the brand’s professional operational and marketing teams.

Franchisees also benefit from Gelatissimo’s extensive brand building activities, product development and local store marketing assistance.

Gelatissimo is expanding across Australia and has territories available in all states with further international opportunities under consideration.

The Cupcake Desire

You won’t find tasty treats fresher and more fun than from Melbourne dessert and bakery franchise, The Cupcake Desire.

The food-retailing business provides franchisees with a simple and accessible franchise model that focuses on customer service rather than industry expertise.

All baking is done off-site and delivered fresh daily to franchised stores, allowing franchisees to focus attention on business operations, sales and service.

No previous business or baking experience is required, with the franchise offering full training and ongoing support through opening hours.

As the brand continues to grow throughout Victoria, interstate expansion beckons for a budding entrepreneur, with The Cupcake Desire ready to share their brand of franchise fun with the rest of Australia.

Industry Growth

Specialty dessert stores have grown in popularity over the last five years, culminating in the emergence of a diverse and robust dessert industry.

The ability to adapt product lines and address evolving consumer demand provides dessert franchises with the strength and security to develop a strong return on investment.

If a career move is on your mind, consider a sweet deal with a dessert frachise!