Huxtaburger secures 10 site NSW franchise partnership
Melbourne burger favourites, Huxtaburger has secured an exclusive 10 site development franchise partnership in New South Wales with plans to expand its offering across Asia.
The partnership marks an interesting turn for the burger brand, which will be looking to further bolster its national and international franchise footprint with experienced partners, Yesdac.
Kicking off mid-September with a grand opening at Huxtaburger’s first Sydney location in Redfern, the national expansion promises to see the group sign 20 franchise locations across three states.
Matt Fickling, Huxtaburger CEO said the brand had been searching for a strong partner that would enable broad development across multiple regions.
“We are very excited to announce the Huxtaburger NSW & Asian Franchise Expansion Agreement with Yesdac,” Fickling said.
“Yesdac bring a new level of sophistication to Hux Group with investments and experience in events, gaming, food & beverage and marketing. We are very lucky to have Edmond & Brad join the Huxta-tribe who will soon be a major part of our inner sanctum in our national and international expansion.”
The announcement comes less than three months after Huxtaburger launched its inaugural franchise in Western Australia, with a second location currently under construction.
Yesdac Directors, Edmond and Brad said the investment group, which specialises in events, gaming, food and beverage and marketing, perfectly align with Huxtaburger’s goals and team, reflected in the latest Redfern store.
“We’ve introduced some of the best local elements of Redfern in the design and are looking to create a dining experience that people will thoroughly enjoy and come back for,” the directors said.
“Sydneysiders will begin to see Huxtaburger in more than just Redfern soon; with a number of other key locations to come on board soon.”
The multi-state growth will also be backed by franchise partner, DC Strategy, which has helped double the brand’s network of stores in just seven years.
DC Strategy chairman, Rod Young said the timing was perfect for Huxtaburger to enter into partnership negotiations, highlighting a growing market as a primary motivator for expansion.
“The premium burger segment of the global foodservice environment is growing rapidly but it takes outstanding brands, people and operations to be in the top quartile of this highly competitive market,” Young said.
“Huxtaburger has now arrived at that tipping point and is attracting not only more customers and more revenue but a better quality of business oriented entrepreneurs who can see the differentiation and innovation that is launching the Huxtaburger brand to greater heights.”
The NSW exclusive partner will also work with Huxtaburger in rolling out future stores in Malaysia, Singapore, Thailand, Indonesia and China.