10 years of the cult burger business Huxtaburger

By Sarah Stowe | 24 Nov 2021 View comments

Looking to buy into a burger bar with a difference? Have you considered a Melbourne original, the cult burger business Huxtaburger?

The founders unveiled their first restaurant in Collingwood, Victoria in late 2011, as a quirky option to their established, one-hatted restaurant, Huxtable.

And over the last decade, the brand has not only built up a reputation for its fast food – burgers, fried chicken and sides, and a limited time vegan burger – it has expanded its footprint around the country, launching a franchising model four years ago.

So today Huxtaburger can be found in nine locations across Victoria, New South Wales and Western Australia.

For franchise buyers there are different business models to choose from, to suit a variety of business needs and budgets.

Expect to pay between $200,000 and $400,000 to buy into the brand.

Huxtaburger is continuing its growth trajectory, looking to bring in franchisees who are passionate about hospitality and ambitious to build their own business.

Jason Geriesi, general manager, says “We love having franchisees who take ownership of all areas of their store, whilst operating in line with the operations manual. Bringing talented operators into the network not only helps us expand the brand, but also allows us to learn and grow ourselves, which improves our overall offering; we’re a collaborative team here at Huxta.”

Of course marketing is crucial for building a business and incoming franchisees will benefit from brand recognition – the brand has a reputation for marketing campaigns with a disruptive flair that are designed to drive sales, and a 25,000 strong Instagram following.

The franchisor provides marketing support and tools for local marketing campaigns.

Franchisees start out with the backing of a six to eight week training program that covers essential business operations including people management, admin processes and staff motivation.

  • Find out more about Huxtaburger here.