Stringent criteria ensure only the best franchisees are chosen; add thorough training and the result is a dynamic, satisfied team of franchisees that are a great support network.

A recent franchisee satisfaction survey, conducted by independent research/consultancy Franchise Relationships Institute*, indicates 95 per cent of Hudsons Coffee franchisees are very satisfied with running their franchise, which is well above the industry benchmark of 72 per cent.

Franchise Relationships Institute operations manager Ree-Anna Chatman says “One of the main reasons people join a franchise system is to be part of a larger entity that offers a support network and a sense of community. The results show Hudsons Coffee has a support network that really takes an interest in individual franchisees.”

Hudsons Coffee John Fawkner Private Hospital (Vic) store owner Marisa Orfanidis agrees. “The moment my husband and I met with a Hudsons Coffee franchise consultant we knew he was genuinely interested in our business goals and career history.

“We realised Hudsons Coffee has an intensive selection and training process, but it gave us a really good indication of the calibre of franchisees recruited. We were also informed of appropriate sites on a regular basis which cemented our decision to invest. Our franchise consultant was very supportive with great

awareness of our capabilities,” she says.

Similarly Hudsons Coffee Mount Hospital (WA) owner Aaron Raddock found the franchise refreshing.

“When speaking with the team at Hudsons Coffee we were instantly impressed with the process. They really listened to us, had strategic site selection, and offered a well structured model with a clear focus on the coffee and food quality.”

He adds, “The eight week training course we had to undergo was intense and well focused, but it certainly paid off. They were really hands on in their approach, right down to keeping our books in order with financials.”

Alyssa Smart, owner of Hudsons Coffee Liverpool St store (Tas) also says support from management was a fundamental in her choice of franchise.

“It’s fantastic knowing that I not only have the support of the management and marketing team, but other franchisees that share the same passion and are focused on getting the best from their investment. Everything in a Hudsons Coffee franchise gels together really well.”

Hudsons Coffee is a young and dynamic franchise introduced in Melbourne in 1998; it now has 65 stores across Australia (35 franchises) and is still expanding with locations such as central business districts, hospitals, regional areas and airports.

*The survey was commissioned by Hudsons Coffee and included anonymous responses from franchisees