Hudsons Coffee parent unveils Penfolds and Maggie Beer concepts

By Sarah Stowe | 02 Dec 2019 View comments

What do wine, coffee and Aussie’s favourite home cook have in common? The latest partnership from Hudsons Coffee parent, Emirates Leisure Retail (ELR), unites the hospitality group with Penfolds and Maggie Beer in two new retail and dining precincts within Adelaide’s domestic and international terminal.

Just announced, the two concepts are designed to showcase South Australia’s premium food and wine experiences, and will combine eat-in and merchandise opportunities.

Adelaide Airport is fulfilling its vision of delivering world-class retail for its burgeoning number of international travellers, said MD Mark Young.

“The past financial year we welcomed more than 8.5 million travellers, and that number is expected to rise to almost 20 million by 2039.

“Our retail vision is to create a best in class retail experience to surprise, delight and entertain all
airport users. We are excited to attract iconic South Australian brands the calibre of Penfolds and
Maggie Beer, which will have pride of place in the newly expanded terminal.”

Hudsons Coffee parent aligns with South Australian icons

Hudsons Coffee parent, Emirates Leisure Retail (ELR), is a subsidiary of the high-profile Emirates Group, owners and operators of over 300 restaurants, cafes and bars across Asia, the Middle East, Australia and New Zealand, including 85 outlets across 15 domestic and international airports.

Justin Scotti, MD of the Emirates Leisure Retail AUS/NZ business, said the Penfolds Wine Bar and Kitchen will be the first global Penfolds in-airport concept.

Penfolds Wine Bar and Kitchen concept for Adelaide Airport | Inside Franchise Business

“We are proud to represent Penfolds and Maggie Beer, two extraordinary brands, and to be able to continue to deliver to ELR’s unwavering commitment in bringing travellers unique, world-class food and beverage concepts.”

Penfolds Wine Bar and Kitchen aims to deliver a luxurious setting and bring a taste of Magill Estate to travellers, with a complementary menu featuring local produce.

The Maggie Beer Kitchen will be feature a large dine in or take away offer with an all-day menu, made on site, and serving local beverages including Hudsons Coffee.

Maggie Beer Kitchen will open in 2021 | Inside Franchise Business

Maggie Beer Kitchen will open in 2021 | Inside Franchise Business

Maggie Beer, food author, restaurateur, food manufacturer and tv celebrity, said “I am really looking forward to creating the menus and overseeing the retail space, to provide travellers with food that I know they will love.”

Construction has begun on the Penfolds Wine Bar and Kitchen, with a planned open date for 2020, with the Maggie Beer Kitchen set for an early 2021 opening.