Irrespective of the industry in which your franchise operates, all business models are dependent on your ability to generate sales.

Without sales, there is no money coming into the business, so it’s important all first-time franchisees have a clear understanding of their requirements.

While your franchisor may have a system in place that feeds you a number of prospective leads, it is generally the role of the franchisee to nurture those leads into sales.

It can be a difficult process, and one that elicits fear for many new business owners, however with proper planning and a detailed system in place, there’s no reason why you can’t become a sales superstar.

As three-time Poolwerx NSW Franchise Partner of the Year award winners Shan and Gerard O’Sullivan will tell you, it all comes down to customer experience.

That’s why we’ve put together this clip on how to establish a sales process; it’s the first step in securing and implementing an effective sales culture for your business and team.