How can your business stay relevant in digital world?

By Sarah Stowe | 13 Sep 2016 View comments

Every franchise will have to deal with digital disruption. Image: craigwilson_dig_sept2015For a company with a history stretching back nearly 100 years, change is just part of doing business. So how has one franchise adjusted to a multimedia world?

Raeleen Hooper, general manager, Snap Franchise Services, has some insights on how to move with the times.

“For more than a decade Snap has recognised the need for transformation and the need to maintain a relevant business offering. It has embraced product innovation, to keep up with the digital age. Print services are still offered but the product mix has expanded and evolved from instant print. Snap’s tag line is now Print Design and Websites.”

Hooper explains the physical franchise footprint has also transformed with many Snap Centres no longer printing on site but channelling production back to hubs.

“Snap has focused on its B2B offering reinventing ways to deliver and package offerings, providing products and services that align with various stages of business marketing requirements and industry specific initiatives.”

Customisation is a core part of the business, providing print, design and online marketing for SMEs, says Christie.

“Snap realises its origin in print are still relevant today. A recent survey carried out by Australia Post, found Australians still prefer to receive magazines, important or sensitive information, brochures, catalogues, and vouchers or coupons as physical mail.

“Combining traditional print methods with digital technology is enabling Snap Centres to deliver smart services to their clients.”

Addressing digital disruption means changing business processes and a five year IT transformation project is well underway, she says.

The project will address workflow software and changes will be made to tools and infrastructure to help Snap franchises manage and grow their business.

According to Snap Franchising’s CEO, Stephen Edwards, “The implementation of the technology at head office and within franchises will lead to a more streamlined company.”

It will enable access to real-time customer data and provide greater visibility across trend reporting and benchmarking. The improved processes and knowledge will assist franchisees and customers.