Two popular pizzerias, Eagle Boys and Domino’s, are turning to the internet to improve and expand their services.
Eagle Boys pizza can now be bought in three clicks through a computer or a smartphone, allowing users to choose from one of their three previous orders or the ability to customise orders completely to meet the menu of their household.
General manager Nick Vincent said with more people shopping online for food and beverages, companies are increasingly looking at how to upgrade and utilise online platforms.
“Dinner can be decided upon, ordered and sorted with three swipes and a matter of seconds. We are absolutely committed to making customers’ dinner orders both simple and convenient.
“By reducing the steps it takes for our customers to choose their favourite pizza deal and checkout, we hope to provide the most convenient pizza ordering service in market,” Vincent said.
According to the latest national Roy Morgan Research statistics food and beverage sales tripled between 2011 and 2014, showing that more Australians are seeking to purchase their dinner from the comfort of their own home.
Domino’s announced that it would be making its Live Pizza Tracker available on the Apple Watch, expanding service for time-conscious customers.
CEO and managing director Don Meij said that wearable devices – like an Apple Watch – offer perfect opportunities for companies to enhance their customer service.
“The Apple Watch ensures customers can keep their iPhones in their pocket and glance at their watch to view the status of their order – from anywhere and at any time. We really have entered a new level of accessibility and providing customers this level of tech-convenience is just the beginning,” Meij said.
He added that business expansion on the internet has become a very important aspect of the success of the business.
“It’s all about embracing new pieces of technology and what we are seeing now is only the first generation of wearables and their application to providing consumers with a unique experience,” Meij said.