Hog’s Breath Cafe adds express model

By Sarah Stowe | 03 Apr 2017 View comments

Inside Franchise Business: Hog's Australia puts burgers on its Express menuOne of Australia’s favourite family restaurant chains has a new name and a brand new business model.

Hog’s Breath Cafe has been trading for 28 years and is giving itself a facelift with a short and snappy name: Hog’s Australia.

Hog’s will be taking to the road with food trucks, and popping up in shopping and service centres around the country.

Chief executive Ross Worth said the time was right to diversify the brand with a mobile offering as consumers are increasingly looking for quick, accessible and inexpensive options, and recent successful trials of Hog’s Express has given the rollout further momentum.

“We’ve quietly trialled our food truck at several events in WA over the past few months, from local sporting fixtures to the Adele concert at Domain Stadium where we served more than 500 people in under three hours, and it was clear to us that Australia wants the option to grab a Hog’s fix on the go.”

The star of the Hog’s Express menu is that great Aussie staple, the steak sandwich, backed up by a selection of burgers, hot dogs, wraps.

“Food trucks also give us an opportunity to have closer interaction with customers, and offer our franchisees the ability to really connect with their local community if they choose,” said Worth.

Serving up fast food options in the express model allows franchisees to spend less on set-up costs than for the full dining outlet of about 400 sq m.

The model will be available as either a truck or a kiosk in shopping malls and service centres, and will be offered first to existing franchisees.

Hog’s is also trialling a drive-through restaurant in Maitland, NSW, and is considering delivery options.

Inside Franchise Business: Hog's Australia gets on the road