Guzman y Gomez takes Quick Service Restaurant of the Year title

Sarah Stowe

The Mexican food favourite has been crowned QSR of the year. Inside Franchise Business: GYG takes home gold.

Guzman y Gomez (GYG) was announced as Quick Service Restaurant of the Year at Roy Morgan’s 2016 Customer Satisfaction Awards for Australia. 

The franchise business was one of 32 businesses across finance, retail, telecommunications, travel and tourism, utilities and automotive sectors to have received an accolade at a gala dinner in Melbourne.

Based on 12 months of data from Roy Morgan’s Consumer Single Source Survey, the annual Customer Satisfaction Awards recognises businesses that consistently outperformed their peers throughout 2016 in customer satisfaction as judged by 50,000 consumers.

Mark Hawthorne, GYG CEO said, “One of GYG’s values is to ‘Make Every Customer Love Us’ and we are so proud of our franchisees and crew in the restaurants who bring that to life by providing such a high level of satisfaction to our customers.

“GYG is a growing brand with 79 restaurants in Australia and the Roy Morgan Award is testament that GYG is serving healthy food, in a quick and convenient way, and by people who have the energy and authenticity of Mexican culture.”

Michele Levine, who heads up Roy Morgan Research said,

“Now in their sixth year, the Roy Morgan Customer Satisfaction Awards continue to be the benchmark by which customer satisfaction is measured in Australia, New Zealand and Indonesia.

“Reliable, accurate and totally objective, the Australian awards reflect the experiences of some 50,000 consumers, as aggregated in our Single Source survey over 12 months.”

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