Gloria Jean’s, Donut King, Michel’s report boost in business

By Sarah Stowe | 29 May 2020 View comments

Gloria Jean’s stores are among those seeing the welcome return of customers with the easing of COVID-19 restrictions.

Along with fellow Retail Food Group brands Michel’s and Donut King, Gloria Jean’s outlets are reporting a boost in business.

Retail Food Group (RFG) executive chairman Peter George said the trend could be seen in recent trading data for these three brands.

“Customer count declines versus the previous corresponding period had approximately halved since a peak decline exceeding 50 per cent during the reporting week ending 2 April 2020,” he said.

Gloria Jean’s, Donut King, Michel’s report business boost

And store reopenings across the networks have been good news.

“We are buoyed by the reopening of c.60 outlets which had temporarily closed due to the impact of COVID-19 restrictions and are cautiously optimistic that trading conditions will continue to improve in coming weeks.”

George said about 290 outlets had benefited from rent relief over April and May. Negotiations will continue for other franchisees in need of rent assistance.

“We anticipate that this process will be an ongoing one as the pandemic period persists and a reasonable recovery period is provided for,” George said.

The chairman believes hospitality is not out of danger yet, as trading challenges remain. But the key is to provide support to franchisees, he said.

Last year the group recorded more than 70 million customer transactions across its brands.

RFG comprises Brumby’s Bakery, Cafe2U, Crust Pizza, Donut King, Gloria Jean’s, Michel’s, Pizza Capers and The Coffee Guy retail outlets. In addition the portfolio includes Di Bella and Caffe Coffee roasters.

Last year the group agreed to a hefty $190m recapitalisation plan as part of a wider strategic restructure.