Gecko Sports gets a face-lift
Gecko Sports, which specialises in multi-sport and fitness activities for primary school aged children, has had a brand refresh.
Kim O’Donnell, managing director, said the reasoning for the refresh was to create a better identity for the brand under its new management.
While the green and blue brand colours have remained, there is now hero imagery of a young girl and boy flexing and dressed in the branding.
“It’s more about kids and fitness as a focus,” she said.
“We’re trying to position ourselves as a multi-sport and fitness leader in primary school aged activities.”
Together with a new website, all Gecko Sports franchisees will be transitioning to the new branding, which changes the look of term timetables, holiday programs, flyers etc at no cost to operators.
“We’ve refreshed the brand from head office for the franchisees,” she added.
Gecko Sport has been rolling out the brand refresh since July 1.
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