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Franchise expansion: Redspot brings global rental brands to Australia

Sarah Stowe

Family-owned rental car company, Redspot, has been chosen as the franchise partner in Australia and New Zealand for US based Enterprise Holdings as part of its expansion plan in the Asia-Pacific. 

Enterprise brands National Car Rental, Alamo Rent A Car and the flagship Enterprise Rent-A-Car brands will be joining the line-up of rental cars at all major Australian airports and cities later this year. The company will enter the New Zealand market in 2016.  

 “This expansion is the latest milestone in our Asia-Pacific growth strategy,” Peter Smith, Enterprise’s vice president of global franchising, said in a statement. “We’re careful to choose franchise partners like Redspot who not only have a history of success, but also share our values and commitment to customer service.”

According to sltoday.com, Enterprise began broadening its global reach with the Rent-A-Car brand in Portugal three years ago. Last year there were multiple franchise agreements signed for Latin America, the Caribbean and Europe.

Now the US company has turned its attention to the Asia-Pacific, Middle East and Africa.