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Four new franchises for GroutPro

Sarah Stowe

GroutPro will open four new franchises in March, a move that will see it’s total number of franchisees increase to 22.

The franchises are set to open in Darwin, south east South Australia, Rockingham in Western Australia and Central West NSW.

Geoff Biddle, director, GroutPro says the company began actively recuiting new franchisees in November 2012, when it had just 14 franchises.

In February the company opened four new franchises in Grafton, Hunter Valley, Albury and Canning Vale and Biddle says “there are more coming soon.”

He explains these latest openings highlight the company’s rapid growth in recent months.

“The results represent close to a 60 percent growth rate in a matter of four months,” he says.

Biddle attributes the growth in franchise numbers to the value for money a GroutPro franchise offers, as well as the company’s business model.

“People recognise that we have broken the mould when it comes to franchisee/franchisor relationships [as we] set up our model based around the success of our franchisees and not the other way around.

“It’s not all about cramming franchisees on top of each other just to get the numbers up, it is about sustainable growth in targeted areas that doesn’t jeopardise the earning capacity of existing franchisees,” he says.