Former KFC marketing head joins Red Rooster

By Nick Hall | 15 Jan 2019 View comments

Iconic Australian QSR franchise, Red Rooster has today announced the appointment of an experienced franchise professional as the brand’s new director of marketing.

Former group marketing manager at KFC Australia, Ashley Hughes has taken on the reins at Red Rooster, bringing with him a wealth of industry experience.

“I am excited about taking on a leadership position with a real opportunity to create change and shape the future of a well-known Aussie brand,” Hughes said.

Prior to his appointment at Red Rooster, Hughes spent over six years at KFC Australia, pioneering a number of notable campaigns and customer education projects to compliment new menu offerings.

Nick Keenan, Red Rooster CEO said the brand was eager to leverage Hughes’ extensive QSR history to further its efforts in becoming the country’s leading chicken restaurant.

“We are delighted to welcome Ashley Hughes to the Red Rooster family. We are excited by the growth in our business and the first- class talent that it is attracting, and Ashley is representative of that,” Keenan said.

“Ashley’s technical skillset gained at McKinsey, his success and experience at Diageo and KFC makes him one of the leading marketing professionals in Australia, and indeed one of the most experienced in QSR. He will be a central figure in the transformation of our brand, our product and the customer experience that builds customer loyalty today and long into our bright future.”

Hughes’ appointment comes at transformative period for Red Rooster, which unveiled two new store designs and a series of new delivery and e-commerce ordering options in November.

The latest addition said the implementation of recent initiatives was a deciding factor in his move, and demonstrated the brand’s commitment to innovation, citing network growth as a primary goal moving forward.

“The growth potential for Red Rooster is huge and in order to deliver that, there are some important foundational pieces of work across the brand that need to be implemented to ensure the brand reaches its full potential,” Hughes said.