Fitness chain launches engagement program at no cost to franchisees
A fitness franchise has launched a personal training app at no cost to club owners.
Anytime Fitness, has launched its largest ever member engagement program and new year acquisition campaign promoting exclusive member access to its new Anytime Workouts app.
Anytime Workouts (powered by Anytime Health) featuring over 1,100 workouts and 2,700 exercises has been built using PumpOne technology, which is commonly known as Fitness Builder in Australia. Having recently been acquired by Anytime Fitness Australia’s master franchisor, PumpOne is offers affordable, portable, personal training. The app can be used anytime, anywhere.
The franchise is offering the app to each of its clubs at no additional cost.
Anytime Workouts has been launched collaboratively as part of the brand’s New Year acquisition campaign ‘F*CK UNFIT’. With its brave headline, the marketing campaign challenges Australia to become fitter and healthier with the support of Anytime Fitness and the Anytime Workouts app.
“This is our biggest and bravest campaign to date, both in terms of member engagement and acquisition,” said Arthur McColl, CEO
“The campaign supports the launch of Anytime Workouts and really fits with our brand mission to inspire a fitter Australia we want to get the nation talking and help our members achieve something extraordinary everyday.”