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Motto Motto franchisees buy second store | Inside Franchise Business

First Motto Motto franchisees buy second store

Sarah Stowe

The very first franchisees to open a Motto Motto restaurant a year ago have already signed up to their second outlet.

Franchisees Frank Jiang and Linda Zhang opened the doors to their Carindale outlet in November 2020; the pair have now expanded their business with the Motto Motto Westfield Garden City restaurant.

Frank Jiang said despite Covid, business at the Carindale restaurant has continued to grow.

“We embraced the challenge and the results have been rewarding,” he said. “Further investing in the brand and purchasing Garden City were easy decisions for us to make. We are committed to bringing more service and more value to our guests across both restaurants. It gives us great pleasure to see customers enjoying their experience when they dine with us.”

Chief operations officer at Motto Motto, Matt Fickling, said “Our first franchisees have truly embraced our philosophy and we could not be prouder. Motto means more, and we have every confidence that Frank, Linda, and the team will continue to provide premium dining experiences for our Garden City guests.”

Garden City is the founding restaurant in the fledgling chain and has just undergone a refurbishment.

Motto Motto is a chain of 10 premium-casual restaurants featuring a mix of traditional and modern Japanese or Japanese-inspired dishes.

The chain began in Brisbane and has since expanded through company stores in south east Queensland at the Gold Coast and Sunshine Coast and in March 2021 opened the first New South Wales restaurant at Castle Towers.

The goal is now to expand the business through franchised stores in Victoria and then nationally.