A new online video by female-only gym chain Fernwood Fitness is pitched at the reluctant gym-user and has had more than 67,000 views on YouTube.

The video, Shit Gym Girls Say, takes a light-hearted approach to the regular workout with a gym user’s monologue emphasising her unwillingness to exercise.

Melissa Perrett from Flourish PR, which is promoting the campaign, told B&T “We think Fernwood’s attitude to fitness is encouraging for women of all ages and makes us laugh at ourselves, which we need to do!

“Fitness is important, but it doesn’t all have to be so serious.”

Image: B&T