FCA unveils 5-step strategy for 2020

By Sarah Stowe | 21 Oct 2019 View comments

Five objectives will take the Franchise Council of Australia into 2020.

Mary Aldred, CEO of the Franchise Council of Australia, set out the organisation’s strategy at the National Franchise Convention in the Gold Coast today.

The five objectives are

  • Strategic leadership
  • Membership growth
  • Increased revenue
  • Stakeholder relations
  • Member support, education and training.

FCA strategy

“The strategy launch recognises the business world we operate in and what we want it to be,” said Aldred.

The plan articulates what the FCA has already been working on:

  • Mandatory franchise registration
  • Mandatory advice
  • Drafting and embedding new members standards
  • Sector based research
  • Board governance and better engaging franchisees.

Aldred said the FCA had goals in 2019 to restore credibility, create real value in membership, advocate for sensible reform, deliver on growth and development in franchising.

“We’ve made real and substantial inroads,” she said.

The FCA this year put in a submission to the Franchising Taskforce which followed the parliamentary inquiry and Aldred is confident there will be a sensible regulatory response next year.

A video message from Senator Michaelia Cash, the Minister for Employment, Skills, Small and Family Business, praised the FCA’s engagement with the taskforce.

Aldred said better regulation not more regulation was the way ahead and pointed out the association has already implemented changes including the franchisee advisory committee.

Innovations in the council include an upcoming new website with a new member portal on a modern streamlined platform.

The convention is expecting 600 delegates to attend the three day event which began on Sunday with the Legal Symposium, and ends with the gala awards night.