Eight new franchises for Just Better Care

By Sarah Stowe | 29 Oct 2015 View comments

Home-care franchise Just Better Care Australia has opened eight new franchises so far this year, bringing its total number of franchises to 30. 

More than half of the new franchises are situated in Victoria, four of which are located in Melbourne’s eastern, outer eastern, outer northern eastern and Bayside suburbs.

A Just Better Care franchise has also opened in the nearby port city of Geelong.

Two new franchises have opened in Perth meanwhile Queensland’s sunshine coast has also received a Just Better Care franchise. 

Trish Noakes, chief executive officer, Just Better Care Australia attributes the brand's expansion to one factor in particular. 

“The opening of these new franchises reflects the significant increase in demand for aged care and disability services throughout Australia.

“However the expansion comes at a challenging time in the market for start-ups, given the changes in policy and reforms in both aged care and disability services and the ongoing challenging business conditions,” she added.

She said the new franchisees are passionate about both the geographical area in which their franchise is located, as well as caring for others.  

“The operators all share a fundamental passion to help the lives of others and provide the best possible care and support for people living at home with disabilities or the elderly.”

She stresses that as Australia’s population continues to age, the demand for more aged care and community workers, in-home services, hospital, residential and nursing facilities will continue to rise. 

“By 2050, people aged 70 years and over will represent 17.3 percent of the population or 6.3 million people. Five per cent of the population – or 1.8 million people will be aged 85 years or more. (Source: Business Council of Australia 2011)

“Our hospital system and in-home programs are filled with Australia’s ever-increasing, ageing population – how best to care for them now and in the future is an impending crisis which cannot be ignored," she said. 

Noakes said the company is currently considering franchises in Adelaide and other regions of South Australia, Tasmania and northern Queensland.