Donut King to launch in Scandinavia

By Sarah Stowe | 25 Jul 2017 View comments

Food franchisor Retail Food Group Limited (RFG) has announced its entry into the Scandinavian market via the grant of Swedish master franchise rights for Donut King. Inside Franchise Business: RFG bites into Europe.

BC Food & Beverage AB, representing a firm of experienced Swedish businessmen, has secured the master franchise rights and plans on establishing its first Donut King outlet in the Uppsala region before Christmas 2017.

The firm is said to be extremely confident that Donut King’s warm cinnamon donuts and espresso coffees will be well received within the Swedish market, with many sub-franchise enquiries having already been received.

The news comes on the back of RFG expanding in the Pacific Islands earlier this year.

RFG international CEO, Mike Gilbert, noted that Scandinavia had been identified as a key growth market for the Donut King system.

“Donut King has also built a loyal customer following amongst a number of international markets, and we feel the time is now right to introduce the brand within Scandinavia,” he said.

“RFG has been conscious to partner with robust master franchisees capable of applying sufficient resources, expertise and resolve to ensuring the successful entry of Donut King into new territories.

BC Food & Beverage AB satisfies each of these pre-requisites and we have every confidence of the brand’s success in Sweden under its stewardship.”

RFG is Australia’s largest multi-brand retail food franchise owner, developer and manager, with a network of more than 2,500 outlets across 12 brands, including Donut King, spanning 80 licensed international territories.

Gilbert said RFG is focused on growing internationally within new territories by partnering with robust master franchisees who share the company’s vision.