Thanks to the launch of its innovative Dom Pizza Checker, pizza giant Domino’s has just walked away from the Retailer Awards with the major prize – Customer Experience of the Year in a medium to large business. The retailer beat several others in the category, including Kathmandu, Cue and APG & Co.
The Dom Pizza Checker uses a smart scanner that sits above the cut bench to check the quality of each pizza and help staff create each dish to perfection, featuring the right amount of toppings with the correct distribution. Customers are then sent a real-time image of their pizza via the live Pizza Tracker page.
“Letting the customer into the creation process adds buy-in and increases quality. Good amplification in the media,” said judge Jerry Macey, national manager of retail industry at Commonwealth Bank.
Judge Jon Bird, CEO from VLMY&R for Australia and New Zealand added: “Industry-changing technology that puts the focus on customer experience and transparency.”
Domino’s also won the category for online customer service initiative.
Meanwhile, Melbourne-based ice-cream bar Niska won the Customer Experience of the Year Award (Small). In its Federation Square store, customers choose what flavour they would like from a tablet, then watch robots make and serve gourmet ice cream.
Other winners included Winning Appliances (store design/concept), Lush and casual dining chain Nando’s.
Retailer Awards and Retail Week
The Retailer Awards were the culmination of Retail Week in Melbourne, a four day extravaganza organised by Inside Franchise Business parent company Octomedia. The week featured a CEOs’ dinner, the Top 50 in Ecommerce awards, a two-day Inside Retail Live conference and exhibition, and the Top 30 Franchise Executives awards.
Franchise leaders were among the speakers at Inside Retail Live: Natalie Brennan, GM at Muffin Break; Ella Bache’s CEO Pippa Hallas; Angus McDonald, CEO at Barbecues Galore; chief transformation officer Jessica Ip of CouriersPlease; Michael Gillespie, group chief digital and technology officer at Domino’s.