Convenience driving Australian growth for 9Round
The Aussie fitness market is drastically changing. As consumers battle with working schedules and family commitments, the value of convenient, full-body training options grows.
Over the last five years, fitness fans chasing a high-intensity workout have shied away from big-box gyms in favour of trainer-directed models. The high-price point of one-on-one personalised sessions has seen an emerging trend for group fitness, with franchise brands such as 9Round stepping up to meet growing consumer demand.
Created in the US by world champion kickboxer Shannon Hudson more than a decade ago, the franchise is designed for the modern consumer.
Incorporating elements of boxing, kick-boxing, functional training in a fast-paced group setting, 9Round’s 30-minute full-body workouts are suitable for people of all fitness levels.
The rolling circuit model means there are no class times, allowing members to join in whenever they have a spare half hour.
Eleven years after kicking off, it seems 9Round’s convenient, consumer-focused model is paying off, both in its home country and abroad. Since launching, the fitness franchise has grown to over 800 clubs worldwide across 13 countries, with Australian expansion now serving as the brand’s primary focus.
9Round Australia growth
At present, 9Round has 21 studios up and running across the country, with plans to rapidly expand over the next 12 months.
For prospective franchisees, the expansion plans present a rare opportunity to pre-empt the Australian market shift.
As consumers transition away from big-box gyms in search of a more convenient training model, interest in the Australian operation is expected to reach comparison with 9Round’s existing international markets.
The business offers world-class support structures developed over years of successful franchise growth, with multi-club ownership opportunities available.
While the venture best suits an owner/operator with previous business experience, franchisees don’t necessarily have to be personal trainers.
9Round offers full training for franchisees no matter how hands-on or off they want to be in the day-to-day running of the club. However, a genuine passion for bettering the lives of others is a must.
If you are passionate about building a community of members who support each other, feel better about themselves physically and most importantly mentally, visit franchisebusiness.com.au/brands/9round/ and enquire today.