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Chicken franchise in Bruno stunt

Sarah Stowe

Portuguese chicken franchise NandoÕs has pulled off a stunt at the glitzy red carpet premiere of Sacha Baron CohenÕs latest movie Bruno, where he himself was Brunoed.

A Bruno double and his entourage rolled up in a hot pink Hummer limo and made it onto the red carpet before dousing themselves in NandoÕs PERi-PERi sauce and unveiling signs that said: “This year’s hottest chicks are covered in PERi-PERi”.

The stunt left security running around trying to clean up the sauce before the real arrival of Bruno minutes later.

NandoÕs Australia national PR manager, Jacinta Cavalot said “Sacha Baron Cohen has built his career on pulling these kinds of stunts and poking fun at people.

“WeÕve been watching the launch of the movie as itÕs rolled out around the world and couldnÕt believe no-one had tried to pull off a stunt. So when the guys at Sphere came to us with the idea, we really couldnÕt resist the opportunity to Bruno Bruno,” she said.

Michael Abdul, the managing director of NandoÕs advertising agency, Sphere, said “ItÕs been a big year for us with producing topical commentary for NandoÕs, the Bruno stunt is the latest in a long line of Ôin the newsÕ creative,” he said.

NandoÕs is famous for its topical commentary, rolling out radio ads which have spoofed some of the most talked about events in the media including the departure of George W Bush, Kevin RuddÕs tantrum on board a RAAF, the Chick Chick Boom girl and Terry WallaceÕs resignation.

View the Bruno stunt here: http://www.youtube.com/watch?v=nIUlpkPKGvA&feature=topvideos