Carl’s Jr ads talk of the town as burger chain enters Oz

By Sarah Stowe | 29 Oct 2015 View comments

Carl’s Jr plans to bring its menu of American-style burgers and fries, as well as a series of controversial advertisements to Australia in the near future.  

It's believed the burger chain will open its first Australian franchise on the NSW Central Coast before the end of the year, and according to its website there's territories available across the country.

While it’s likely Carl’s Jr will attempt to bring its ads, which have been termed, the ‘slutburger’ and include provocatively dressed women such as Kim Kardashian, Paris Hilton and Heidi Klum, don’t be surprised if they're banned.

A television commercial that features Paris Hilton washing a Bentley in a swimsuit and stilettos was banned in the US, meanwhile another that spruiked the company’s Memphis BBQ burger was prohibited in New Zealand, reports the Herald Sun.

Carl’s Jr's Australian website states potential franchisees will need between $1,038,374 and $2,217,366 USD to invest in their piece of the brand’s pie, and they’ll be required to commit the next 20 years of their lives to the business.

Franchisees will undergo a 12 week training program, and the company will provide support in the areas of:

  • Site selection
  • Restaurant design
  • Equipment ordering
  • Construction

There’s also ongoing assistance in the areas of field support, operations, franchise services, R&D and marketing/advertising.

If you're interested in investing in a Carl's Jr franchise, vist the company's Australian website.