Cafe2U signs up South African master
The Australian-born global mobile espresso coffee franchise Cafe2U has just signed a master franchise deal for South Africa.
The South African master franchise owner is Marco Da Silva, who with his cousin Dylan launched renowned Mokador Coffee in Johannesburg in 2007.
“We cannot wait to launch our first van into the market, and introduce South Africa to the amazing coffee in the most convenient way possible. The South African coffee scene is going through a mini revolution,” said Da Silva.
“Many of the businesses in South Africa are in business parks meaning employees need to drive to get to their local caf. The Cafe2U offer of amazing coffee and caf style bites served at your business address is a concept we believe the consumers will be very excited about," he said.
Cafe2U managing director Derek Black believes this is a rare opportunity for Cafe2U to be part of the evolving demand for quality espresso coffee in South Africa, which has a population of more than 50 million.
“Cafe2U is already the largest mobile coffee franchise in the world, and this development in the South African market marks the beginning of a powerful new clientele and incredible growth opportunity,” said Black.
South Africa will be the third international market that Cafe2U has added to its growing global stable in 2012. Earlier this year, Germany and New Zealand were successfully launched to join the existing markets, which include the UK and the US.
- Cafe2U was recently awarded two bronze medals in the industry’s prominent Golden Bean Awards: Chain Store/Coffee Franchise (Espresso) and Milk Based (Latte).