Convenience retailer NightOwl has introduced Cheap Tuesday offers to get 2012 off to a good start and is promoting its discount deals on buses.

Customers can pay $1 for a 500ml or 600ml Breaka flavoured milk, and purchase a 45gram chip bag in the Smiths range (including Twisties and Burger Rings) for $1.

NightOwl national buying and marketing manager Richard Elsley said “After the expense of Christmas and New Year celebrations, itÕs comforting to know $1 can go a long way.

“As well as the Breaka flavoured milks and Smiths chips, we are offering $1 NightOwl Cool Springwater and $2 Hungry Man sausage rolls.”

Commuters will notice the 33 buses sporting NightOwl Cheap Tuesday banners as well as 330 bus internal images.

Elsley believes the Cheap Tuesday concept is an important addition to the companyÕs 2012 marketing calendar.

“Nationally NightOwl has received a positive response to Cheap Tuesday since its inception in November 2011,” he said.

“NightOwl is focused on continually offering strong promotions whilst becoming more competitive in the market.”