Wild Cards & Gifts is all about providing cards, gifts and wraps for every occasion in life. From the big milestones such as birthdays, engagements, weddings, graduations, anniversaries and new babies all the way through to hen’s and bucks’ nights, Mother’s and Father’s day, Valentine’s day, Christmas and just because! You name it, Wild has it.
We stand out from the crowd and fill the gap in the market for premium, yet unique cards, gift and wrap.
Our business concept is all about helping our customers celebrate each special event and occasion with the perfect card, gift and wrap. Wild stores have a large range of exclusive products not available elsewhere in Australia, which is one of the key benefits of being part of the WH Smith group, we give our franchisees access our own products at lower prices. Currently running at an average product profit margin of 59% which improved trading terms with our local supplier partners, so with addition of our exclusive high margin product, Wild store profitability is sure to increase.