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Willoughby

The Cheesecake Shop Pty Ltd

Investment Level:

$250,000 to $500,000

Concept:

Cake store

Ideal for:

A passion for cakes who like working with the public. You don’t need any baking trade or other formal cooking qualifications.

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About this opportunity

This steady and well established business has been trading since way back in 1995. The easy to manage Cheesecake Shop system allows the current owner to operate the store with just a handful of staff making it perfect for someone looking for a business to be run with their family. Located in one of Willoughby's busiest streets, this store has a great mix of foot traffic and destination shopping. Conveniently placed near many large offices, there is a willing market of office birthdays presenting an opportunity for growth.

The stores location in a relatively affluent area of Sydney has facilitated for the implementation of a higher pricing structure which was implemented earlier this year. The new pricing structure has seen sales growth in FY 18 of almost 20%, making Willoughby the fastest growing store in The Cheesecake Shop's NSW network.

Sales Performance

The Cheesecake Shop Willoughby declared average weekly sales for the first half of the 2017/2018 financial year of $10,032 excluding GST.

Success Is A Piece Of Cake

Our award winning franchise system makes The Cheesecake Shop one of the simplest businesses to operate. Our franchise system calculates how many cakes you need to produce each week and how much of each ingredient to order. All you have to do is place the order. Our cakes are baked from easy to follow recipes. You don’t need to be a baker or have any trade qualifications, its so straightforward any one can learn to bake our fabulous range of cheesecakes, tortes and mudcakes.

As our customers typically spend more than $20 at a time, we have fewer transactions than other retail food outlets. Combined with our efficient baking system, this means some of our stores can be run by the franchisee working with as few as just 2 or 3 full time staff. How easy is that!

One of Australia’s Favourite Brands

With more than 4 million cakes being sold each year, chances are almost everyone in Australia will at some time enjoy a slice of the love that goes into our cakes. This sales level has translated into a tremendous level of goodwill in the Australian community for the Cheesecake Shop brand. A market research study found that 95% of people when prompted were aware of the Cheesecake Shop.*

Marketing Support

Franchisees contribute 3% of their sales turnover to the National Marketing Fund which is managed by our specialist marketing team. Our dedicated team of Franchise Business Coaches also assist franchisees with their local in store marketing calendars

Training Provided

As a two time winner of the FCA Franchisor of the Year award, you can be sure the Cheesecake Shop's training programme is one of the best.The Cheesecake Shop provides a 3 week full time training course at our dedicated training facility in Sydney. During the course we teach you how to make Australia's yummiest deserts and how to operate the Cheesecake Shop franchise system

History

The Cheesecake Shop was founded by brothers Warwick and Robert Konopacki in 1991. From humble beginnings in the back blocks of Sydney’s inner western suburb of Rozelle, the brothers Konopacki baked delicious cakes fashioned from’ Mamuska’, their Polish mother’s, traditional recipes. Robert had entrepreneurial flair and experience in food while Warwick, a clinical psychologist by trade, documented recipes and procedures. In 1993 the first of 200 franchised stores opened in Baulkham Hills.

Further Information

Once the non-disclosure agreement has been completed, the franchisor will place interested parties in touch with the vendor whom will provide further relevant financial information

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