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Swimart

Swimart

Swimart

Snapshot

Year Brand Started: 1983
Year Franchising Started: 1983
Capital Investment: Approximately $45,000 (for a mobile franchise), to $180,000 - $250,000 plus stock (for a retail store)
Qualifications Required: No qualifications are required. However, management, sales, retail or trade experience would be beneficial. Swimart is a diversified business, making it ideal for someone looking to make the most of their people management and customer relationship abilities.
Training and Support: Initial on-boarding is comprised of a 23 day intensive training program where you get to work in the field with fellow franchisees. As well as this you'll also have access to the –Swimart Academy online education platform and ongoing support within you territory from your local franchise manager. This includes reviewing marketing strategies and financials, and covering any challenges that you may face as your business grows.
Marketing Support: A comprehensive marketing strategy is put in place annually, including: national TV commercials, digital advertising campaigns, local media advertising and mail-outs. This is supported by extensive point of sale material and PR campaigns. We also issue a database of pool locations in your territory to supercharge your local area marketing campaigns.
Agreement Terms: 5 years with a 5 year option
Number of Units: 76
Head Office Located: Sydney, Australia

Make An Enquiry

If you are looking for a career that gives you the independence and lifestyle you have always wanted, a Swimart franchise could be your opportunity to make a splash.

Swimart was founded by ASX-listed Waterco Ltd in 1983 so that more people could have access to the world’s best water filtration products. What started as a single pool retail store in the Sydney suburb of Killara has grown into 75 franchise outlets across Australia and New Zealand, and a fleet of more than 250 mobile service vans

Since its inception the Swimart business system has proven to be one of the most successful and profitable franchise business operations in the pool industry. Why is that? Because Swimart makes pool people happy! Our focus is making pool care easy for consumers by ensuring we are the leaders in the industry when it comes to research, development and implementation of award-winning products and services.

With a clear vision to cement our standing as the category leader, the Swimart brand has been updated to reflect greater alignment with our customers’ needs and desires. We’ve invested in our brand for future growth and working as one network, which is great for anyone looking to become part of Swimart’s franchise family! While we might look different, our core business remains unchanged and we are still renowned for our expertise, experience, professionalism and outstanding customer service.

There are currently over 1,500,000 pools across Australia and New Zealand and pool numbers are growing year on year.

With the number of pools growing & the massive amount of time pressure that we all face, the demand for professional help around the home has increased. That is why the demand for our services is ever increasing – it’s also why we’re growing consistently year on year.

Isn’t it time you took the plunge and joined our team?

Franchises for Sale

Investment required:
$50,000 to $250,000
Description

To set up a mobile franchise the price range is approximately between $50,000 – $100,000 and to set up a store it can approximately range be between $100,000 – $250,000

Investment required:
$50,000 to $250,000
Description

To set up a mobile franchise the price range is approximately between $50,000 – $100,000 and to set up a store it can approximately range be between $100,000 – $250,000

Investment required:
$100,000 to $250,000
Description

To set up a mobile franchise the price range is approximately between $50,000 – $100,000 and to set up a store it can approximately range be between $100,000 – $250,000

Investment required:
$50,000 to $250,000
Description

To set up a mobile franchise the price range is approximately between $50,000 – $100,000 and to set up a store it can approximately range be between $100,000 – $250,000

Investment required:
Price on Agreement (POA)
Description

To set up a mobile franchise the price range is approximately between $50,000 – $100,000 and to set up a store it can approximately range be between $100,000 – $250,000

Investment required:
$100,000 to $250,000
Description

To set up a mobile franchise the price range is approximately between $50,000 – $100,000 and to set up a store it can approximately range be between $100,000 – $250,000

Investment required:
POA
Description

To set up a mobile franchise the price range is approximately between $50,000 – $100,000 and to set up a store it can approximately range be between $100,000 – $250,000

Articles

Inside Franchise Business: Swimart pool care
Swimart reveals rebrand strategy and logo
06 Aug 2019

Swimart has unveiled its new logo and a three-year rebrand…

Millennial mindset: Inside Franchise Business May/July issue out now! | Inside Franchise Business
Millennial mindset: Inside Franchise Business May/July issue out now!
08 May 2019

Want to hear from four successful franchisees under forty? This…

Inside Franchise Business: Swimart pool care
10 must-ask questions for Swimart
27 Mar 2019

Pool care franchise Swimart has 76 locations across Australia and…

Swimart adds executive officer
02 Oct 2018

Swimart has today announced the appointment of a new executive…

Swimart celebrates milestone mark
26 Jun 2018

One of Australasia’s largest pool and spa specialist groups, Swimart…

Swimart appoints marketer
31 Oct 2017

Swimart has appointed a new marketing manager with experience in…

Newbie franchisee shares secrets to running an award-winning business
15 Sep 2017

How do you buy a franchise and within a year…

Swimart appoints new franchise development manager
12 Sep 2017

Swimart has appointed a new dedicated franchise development manager. Alex…

Swimart dives into mobile market
08 Feb 2017

Are you ready to go into business for yourself as…

Videos