Roll’d

Roll’d

Roll’d

Snapshot

Year Brand Started: 2012
Capital Investment: $400,000-500,000 + GST
Training and Support: We believe that continued success is achieved through continuous self-development. Our people are empowered to take advantage of the resources provided via the Roll’d network. We provide an initial eight-week training program, covering day-to-day operations, financial management, people management and business development as well as extensive ongoing training and support. The Roll’d support team will visit your store on a regular basis to support you in operating all aspects of your business and will help you maintain compliance to all policies, procedures and best practice. (Be prepared for them to want to taste-test your food if they’re hungry!)
Marketing Support: We use available business and market data to create a 12-month calendar of national campaigns, plus develop an ongoing set of marketing material for use at store level, customised to the local community. The recently developed Roll'd App also allows targeted marketing campaigns to be implemented Australia wide, resulting in greater customer engagement and increased flexibility for creative marketing campaigns.
Head Office Located: Waterman Business Centre , Level 2, UL40/1341 Dandenong Road, Chadstone 3148, Victoria, Australia
Sites Territories Available: VIC, NSW, ACT, WA, NT, SA, QLD
Number of Franchised Units: 70+

Make An Enquiry

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Our Story

Food is everything to our family. It’s what we laugh, cry and bond over, and have done so since we were kids. Through Roll’d, we aim to share the things that matter most to us – great food and memorable experiences.

Bao Hoang grew up with a monstrous appetite for his mother’s traditional Vietnamese home cooking. With experience working as a franchisee, Bao’s passion for entrepreneurship combined with his love of food, family and heritage inspired the idea for Roll’d.

Enlisting school friend and suited banker, Ray Esquieres, was the first natural step. With extensive experience from his time at JP Morgan, The Suit had all the skills required to become the Roll’d operations guru.

Next came Mr. Hospitality, Tin Ly, to complete the winning trifecta. Tin grew up working in his family’s Vietnamese bakery and, along with hands-on hospitality experience, he brought his family’s specialty – the Bánh Mì – to the mix.

On the opening day of the first Roll’d store, the three were very proud of the organised chaos they had created with their rice paper rolls selling out in just one and a half hours!

Fast forward to today, with over 75 stores across six states and territories and international expansion in the works, the Roll’d Vietnamese phenomenon shows no signs of slowing down!

Our Food

Fresh, fast, convenient.

Our food is inspired by Bao and Tin’s mothers, Mama Hoang and Mama Ly, who on top of working 18-hour days to create a better life for their families, found joy in creating simple, honest, memorable meals.

Vietnamese food is one of the healthiest cuisines in the world, and our menu has been designed to provide variety and value-for-money, so customers can enjoy eating with us multiple times a week.

Check out the full range of our delicious dishes here

Our Stores

Our stores reflect the lively, fresh nature of Vietnamese street food. Customers know our food is fresh with high-quality ingredients as they watch it all come to life right before their eyes.

Our stores are designed to highlight this freshness, while also maintaining speed of service and quality customer interactions.

We now have over 75 stores across six states and territories. We use our experience, market dominance and well-established relationships with real estate agents and landlords to secure the best locations, with each location carefully selected based on key criteria around the specific precinct and its suitability for the brand.

Our Values

  • Love – A love of food, culture and family sits at the heart of our business. Everything we do, we do with love
  • Share – We love sharing the best of ourselves with the world, including our heritage and food – giving people a true taste of Vietnamese hospitality.
  • Make Memories – We strive to make every day memorable and take customers on a journey of new tastes and flavours – offering them a welcome escape from forgettable, bland meals.
  • Dream – We’re optimistic and believe in following our dreams. We dare to dream big, constantly innovating and challenging ourselves.
  • Honour – We aim to always do what’s right and are true to our word and family.
  • Be compassionate – Being empathetic and acting in a selfless manner is key. We care about others and aspire to help those less fortunate than ourselves.

 

Our recipe for success

Franchise systems are like a marriage – it is important that both parties (franchisor and franchisee) set expectations, communicate clearly and continually add value to each other. And, like any happy marriage, it should also involve enjoying lots of great food together!

  • Established brand and customer base – We are the largest Vietnamese food franchise business in Australia, with a geographical presence across six states and territories, and a widespread customer base who are passionate about our food. Last year alone we served over 5.2 million customers, just Phở-nomenal
  • Buying power – With the number of stores now in our network, we have the buying power to create a more efficient supply chain. Our network also allows for people-sharing which fosters group support and creates positive competitive environments that encourage our leaders to excel and succeed. Go team!
  • Soldiers®Roll over sushi rolls! We created a new healthy on-the-go option that’s even better – Roll’d Soldiers® (Rice Paper Rolls). Similarly shaped and packaged to sushi rolls, and complemented by a variety of delicious sauces, it’s hard to go past Soldiers® for taste, convenience and bang for buck. Soldier® on!
  • Operational support – The Roll’d support team will visit your store on a regular basis to support you in operating all aspects of your business and will help you maintain compliance to all policies, procedures and best practice. (Be prepared for them to want to taste-test your food if they’re hungry!)

Franchises for Sale

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With a train station within walking distance and a hotspot for avid shoppers and food lovers, Roll’d Camberwell provides the perfect opportunity for anyone looking to become their own boss!

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Bring flavours of Saigon to South Wharf with Roll’d Vietnamese Food! Own one of Australia’s fastest growing franchise food businesses, enquire today.

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Featuring popular fashion and lifestyle stores, Spencer Outlet Centre is the perfect place for customers to refuel with Roll’d! Located on the popular Spencer Street in the Docklands this location

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Featuring popular fashion and lifestyle stores, Spencer Outlet Centre is the perfect place for customers to refuel with Roll’d! Located on the popular Spencer Street in the Docklands this location

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Over 7,200,000 annual customer visits and $393,100,000 in total annual retail sales, Westlakes South Australia offers a great opportunity for any entrepreneur looking to offer healthy, fast, convenient Vietnamese food to

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Watergardens Town Centre is a super regional shopping centre and homemaker complex located twenty-four kilometres north-west of Melbourne in the suburb of Taylors Lakes. Walking distance from Watergardens railway station,

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Hit 21 every day when you bring Roll’d to Crown! There’s no doubt that the hustle and bustle of the Crown Casino is un-matched 7 days a week. Bring the

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Toombul shopping centre is located 9KM north-east of central Brisbane and is a vibrant hub for shoppers of all ages. Bring the hustle and bustle of Vietnam to Toombul with

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Located just 12 kilometres from Perth’s central business district on the Albany Highway and 600 metres from Cannington railway station, there’s a reason why this site is more popular than a

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With over $560,400,000 in total annual retail sales, there’s no better place to start your journey with Roll’d than Westfield Hurstville. Offer authentic Vietnamese food to the plates and mouths of

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Located just beneath the Sydney Tower in the Sydney central business district, Westfield Sydney offers the perfect opportunity to offer fresh, healthy, fast Vietnamese food.

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Based in the heart of the Melbourne CBD you’d be silly to pass up an offer like this! Roll’d Melbourne Quarter is the perfect opportunity to bring the flavours of

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Ever wanted to bring the flavours of Vietnam to Australia? Now you can with Roll’d Vietnamese Werribee! 

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Capitalise on the popularity of Westfield Chermside through Roll’d! Offer healthy, authentic Vietnamese food that the whole family can enjoy.

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Based in the heart of Brisbane’s CBD, Roll’d Queens Plaza will give customers an opportunity to taste the authentic flavours of Saigon with Roll’d Vietnamese!

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Escape the hustle and bustle of the city and bring healthy, authentic Vietnamese food up north with Roll’d Casuarina!

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Considered as Perth’s premier shopping centre, Roll’d Karrinyup offers a perfect opportunity to bring healthy, fresh Vietnamese food to WA.

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Known as one of Brisbane’s major shopping centres, Garden City provides a perfect opportunity to offer authentic, tasty Vietnamese food to the mouths and hearts of customers.

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Bring the hustle and bustle to Westfield Burwood with Roll’d! Offer authentic Roll’d vietnamese food that’s perfect for the whole family to enjoy. 

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The location won’t be the only thing your customers will be talking about! Roll’d Darling Harbour offers a location that will leave your customers wanting to come back for more!

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Located in the heart of the Sydney CBD, Roll’d World Square provides the perfect opportunity to bring tasty, authentic Vietnamese food to the plates and mouths of customers.

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Soak up the sun and Soldiers® and bring authentic Vietnamese food to Marouba New South Wales with Roll’d Vietnamese.

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Located just 8km from Brisbane Central, there’s a reason why this location is as popular as one of our famous Soldiers®. Join the Roll’d family today to bring tasty, authentic

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Based in the largest shopping centre in the Northern Territory, make your mark with fresh tasty Roll’d Vietnamese food. Join the Roll’d family today to see what all the fuss

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Taste the flavours of Vietnam with Roll’d Vietnamese food. Located just outside the heart of Perth CBD, find out if you have it takes to become a part of the

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Bring flavours of Saigon to Canberra with Roll’d Vietnamese Food! Own one of Australia’s fastest growing franchise food businesses, enquire today.

Articles

Roll’d comes up big at Victorian Franchise Excellence Awards | Inside Franchise Business
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