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Plus Fitness

Plus Fitness

Plus Fitness


Capital Investment: Base cost of franchise from $249,000
Qualifications Required: None
Resale Opportunity: Yes
Franchise Business Established: 1996 1996
Franchise Commenced: 2011
Training and Support: An initial four days training is provided at Plus Fitness Head Office covering all areas of the business operation from Marketing, Membership Enquiry and Sales handling, Systems Usage and HR. Each Franchisee is then allocated their own dedicated Franchise Support Manager who is on call for them to assist with any area of the business. The Franchise Support Manager conducts a scheduled monthly support and coaching call. This covers topics such as sales, marketing, business performance, operations and staffing. In addition, we have a 1800 support line for Franchisees that provides them access to a team of Support Specialists covering all areas of their business operation. This line is available 24/7 for matters of emergency.Plus Fitness also operates an annual State Based Roundtable circuit where all Franchisees from their particular State get together for a day of communication and review. This is hosted by the Franchisors and their Senior Management team and provides an excellent opportunity for Franchisees to meet with the Head Office Team and their fellow Franchisees.
Marketing Support: Plus Fitness provides Franchisees with the tools to run monthly marketing campaigns that fall in line with the National Marketing Campaign Plan. Franchisees have access to all of the artwork and support needed to run these monthly campaigns both at a local area level and digitally. Plus Fitness invests heavily in digital marketing with the objective being to generate leads for it’s franchisees. Our Marketing Team works with one of Australia leading digital agencies and we have been the recipient of numerous Google and Industry based Digital Media and Marketing Awards.As well as Franchisees having control of their own landing page on the Plus Fitness Website they are also provided with a Plus Fitness Facebook page and Google My Business page as part of their initial Marketing Setup.Franchisees are also provided access to an Online Print Management System where they are able to acquire pre-formatted and customised marketing collateral to support their local marketing activity. A Marketing Library exists in our Franchisee Resources Portal which hosts 1000’s of marketing tools and ideas to assist in local area marketing and lead generation activity.
Additional Setup Costs: A full Disclosure Document and Draft Franchise Agreement will be provided during the enquiry process. This document sets out all potential costs involved in establishing a Plus Fitness Franchise.
Agreement Terms: 5 + 5 years
Number of Units: 280 Franchises Sold

Make An Enquiry

Plus Fitness is an Australian Owned, award winning 24 hour gym franchise network.

After opening its first traditional Health Club in 1996, Plus Fitness went on to launch it’s 24 hour gym franchise model in 2011. Since then Plus Fitness has sold over 280 franchises with 200 gyms open across Australia, New Zealand and Asia.

Plus Fitness is represented by a passionate and community spirited network of franchisees, a culture that flows down through its members.

Priding itself on its initial and ongoing Franchisee support, Plus Fitness continues to open a new gym on average every 21 days with no signs of slow down showing that it is a true leader in the sector.

Key benefits:

  • Franchisee Support is something we pride ourselves on with Franchisees receiving extensive initial and ongoing training and support. Each Franchisee has a designated Franchise Support Manager receiving monthly business performance support calls as well as unlimited access to an experienced team of Support Specialists covering all areas of the business.
  • Membership and Sales Management Software, Security & Remote Monitoring all integrate and allow our franchisees to provide a safe and secure environment as well as the ability to monitor and manage their business when they are not present.
  • Low Staffing requirements reduce operating costs and management time. Franchisees choose to operate the business themselves, or with the assistance of minimal staff or even under management if they are seeking an investment opportunity with low levels of day to day involvement.
  • Innovation in services and equipment is something that Plus Fitness is recognised for and we remain focused on ensuring we are the market leaders in the Fitness Industry.

You do not require any Fitness Industry experience to own a Plus Fitness, just a desire to make a difference whilst achieving business success.

If you would like to learn more about how you can join the Plus Fitness Family then contact us today!


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