Pedders are Australia's leading aftermarket automotive supplier of shock absorbers, steering and suspension. Established in 1950, Pedders service both retail and trade customers through over 115+ outlets Australia wide. Pedders, straight advice, specialists you understand and no bull!
Pedders Suspension is an Australian family owned company that has been operating since 1950. In fact we are the only company in Australia that prides itself on the following seven unique selling propositions of our business:
Design and manufacture: We ensure our products meet stringent quality guidelines.
Research and development: We have a dedicated in house team of research and development personal who keep Pedders Suspension ahead of the competition and are on hand to offer our franchisees support.
Training: Pedders Suspension is an accredited college and has a strong history in both technical and sales training.
Wholesale: Our automotive franchise network also sell to general repairers within their outlets designated areas.
Retail: We also retail our range of Pedders branded products.
Export: We export to many parts of the world including Asia and the USA.
Advice: Pedders Suspension’s number one unique offering as a steering and suspension supplier is the ability to provide expert advice, information, Pedders branded products and services based on real world specialist experience and knowledge. At Pedders we call it "NO BULL".
Capital outlay & advertising: A typical automotive franchise store requires an investment of approximately $220,000 (AUD). This sum allows for the once only franchise fee of $16,500 (AUD), commencing stock of approximately $65,000 (AUD), an allowance of approximately $40,000 (AUD), working capital with the balance covering equipment, signage and opening promotions. No franchise royalties apply as Pedders Suspension makes its money from supplying it’s own range of Pedders branded products. This ever increasing range is only made available to our franchisees and authorised dealers. The Pedders advertising fund is administered by Pedders and all franchised businesses as well as those owned and operated by Pedders contribute at the rate of 3% of gross annual turnover. Please note all figures quoted herein include gst and are to be used as a guide only.
Pedders authorised dealership network: With the Pedders franchising operation firmly in place, Pedders have recently built a strong authorised dealership network to provide much needed coverage in a variety of locations. Authorised dealerships are privately run businesses which maintain the Pedders philosophy and offer the Pedders range of products and services. Authorised dealers are mainly chosen from already successful automotive aftermarket businesses which agree to undergo Pedders training and promote Pedders products and services within their own specific communities. Following appointment, Pedders provide ongoing support to the authorised dealer network to ensure corporate consistency is maintained and to help build each individual business to become the preferred steering and suspension outlet in their given district.
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