The Official Online Directory of the Franchise Council of Australia
Find Inside Franchise Business on

Mrs. Fields Bakery Cafe

Mrs. Fields Bakery Cafe

Mrs. Fields Bakery Cafe

Snapshot

Year Brand Started: 1977
Year Franchising Started: 1994
Capital Investment: $200,000 - $350,000
Qualifications Required: No specific qualifications are required, although having previous business experience is an advantage, as well as:• The desire to be the owner / operator of a Mrs. Fields Bakery Café• Great written & oral communication skills• The ambition to be successful & the drive the business to maximize the potential of the store• The ability & willingness to follow the franchisor’s proven systems
Resale Opportunity: Good
Franchise Business Established: 1977 1977
Franchise Commenced: 1994
Training and Support: 4 weeks training including 2 weeks instore2 weeks support on opening new store 1 week support for existing storeOngoing support throughout term
Marketing Support: National Marketing campaignsSeasonal promotionsLocal Store Marketing
Addition Setup Costs: Rental in advance – 1 monthBank GuaranteePublic Liability Insurance Legal and Accounting
Agree Terms: 5-7 years, pending lease terms
Number of Units: 37

Make An Enquiry

Mrs. Fields Bakery Café offer Franchisees the opportunity to be in business for themselves, but not by themselves.

The benefits of being part of our franchise system are significant, with franchisees obtaining:

  • The competitive edge of well-known Mrs. Fields brand
  • Established and proven business systems
  • No early starts – Mrs. Fields products are delivered “ready to bake” with minimal preparation required
  • Sophisticated supply chain solutions
  • Enhanced advertising frequency and marketing opportunity
  • Greater brand awareness through the national visibility of the brand
  • A broad range of products, services, product innovation and training programs

Why choose Mrs. Fields Bakery Cafe?              

  • Mrs Fields products are baked fresh instore, using quality ingredients.
  • Franchisees are provided with comprehensive training at our purpose built Training facilities, by our dedicated, experienced and qualified trainers. Ongoing support and field training is facilitated by your Franchise Business Manager.

Mrs. Fields marketing team are focused on driving customers into your store, increasing store sales and enhancing the Mrs Fields experience for every customer.

Our Franchisees are guided by our proven franchise operating model – We also provide Franchisees with intensive training and ongoing support to help their business grow from strength to strength.

Mrs. Fields franchisees are fully supported by our experienced Franchise Business Managers. Intensive business and PASEC training is provided at Head Office, located Mt Kuring-gai NSW and you also receive 2 weeks in store, to gain required “hands on” experience, prior to opening your new store or settlement on your existing store.

Ongoing training is delivered in a number of ways to support you and your team. You will never be on your own, Mrs.Fields is committed to its franchisees with ongoing support and encouragement.

You simply need a love of food and the drive to succeed as your own boss. Mrs. Fields makes the rest easy!

We view our franchisees as an extension of our brand. Ownership, accountability and integrity are some of the characteristics we look for in a potential franchisee. We need ambitious, motivated individuals, who are passionate to take our growing brand to the next level, through great customer service and willingness to work in and on their business.

Mrs. Fields Bakery Café is seeking interest for new and existing Franchises located in all states of Australia. Visit our website for further information and current opportunities, or alternatively advise us of the suburb and state you are interested in.

Franchises for Sale

Investment required:
$250,000 to $500,000
Description

Located in busy Westfield Chatswood, 28m2 kiosk , complete with 25m2 exclusive seating, is currently trading as Cookieman, but will be rebranded Mrs. Fields Bakery Cafe with New Zealand Natural

View More
Investment required:
$250,000 to $500,000
Description

Expressions of interest sought, for this unique Mrs. Fields Bakery opportunity, located in a new Shell Service Station site, currently being redeveloped, due for completion late 2017. Located 230km from

View More
Investment required:
$100,000 to $250,000
Description

Busy local shopping centre, MRS Fields Bakery Cafe opportunity is kiosk located directly outside IGA. Low start up costs – we patronised centre. Won't last long!

View More
Investment required:
$250,000 to $500,000
Description

Tuggerah a large regional centre – David Jones, Big W, Target, Coles, Woolworths, ALDI, Event Cinemas & 262 retailers, serving 361,000 residents, $4.5B pa sales, 10.1 million visits pa &

View More
Investment required:
$250,000 to $500,000
Description

Bankstown Central is a Major Regional shopping centre, located 20 kms south-west of Sydney's CBD, in one of Australia's densely populated suburbs. The centre is anchored by Myer, Big W,

View More
Investment required:
$250,000 to $500,000
Description

Located in the busy Seaford Shopping Centre, Mrs Fields Bakery Cafe opportunity consists of 25m2 kiosk with 30m2 exclusive seating area. Attracting over 3.25 million visits per year, the centre

View More
Investment required:
$250,000 to $500,000
Description

Busy Westfield Marion -30m2 kiosk, with exclusive seating area -Excellent opportunity for motivated Franchise Partner to take over/ renovate kiosk without any goodwill payment, offering great cafe style product range

View More
Investment required:
$250,000 to $500,000
Description

Broadmeadows is located 18km North West Melbourne CBD, with majors Coles, Woolworths Big W, Target (converting to KMART) & Aldi and 160 specialty stores. Busy centre, 9.6million customers PA, Mrs.

View More
Investment required:
$250,000 to $500,000
Description

Mrs. Fields Bakery Cafe is 32m2 kiosk, located in Casuarina Shopping Square, Darwin’s largest centre. Majors Coles, Woolworths, Big W, Kmart, JB Hi Fi, BCC Cinema & 165 specialty stores

View More
Investment required:
$250,000 to $500,000
Description

Located in the brand new extension, outside Kmart, in Westfields North Lakes, on northern outskirts of Brisbane, Mrs. Fields Bakery Cafe site complete with New Zealand Natural Ice Cream insert,

View More
Investment required:
$250,000 to $500,000
Description

Eastlands, Tasmania's largest shopping centre, located east side of Derwent River, with 90 specialy retailers and 1445 free car parks. Mrs Fields Bakery Cafe opportunity, is in prime location, consisting

View More
Investment required:
$250,000 to $500,000
Description

Located in Westfield Woden, 8 km from CBD, Woden Shopping Centre services 432,000 local residents, with 2388 car spaces & 9,900,000 customer visit per year! Mrs. Fields Bakery Cafe site

View More

Articles

A cut above the rest: how Mrs. Fields Cookies is keeping up with consumer trends
3-11-2018

Foodie blogs, healthy trends and fighting for franchisees. Here’s how…

Cookie franchise opening outlets
3-11-2018

Soft baked cookie and coffee franchise franchise Mrs Fields Cookies…

Mrs Fields Australia wins international award
3-11-2018

Andrew and Debbie Benefield, the Australian operators of Mrs Fields,…

New stores for cookie franchise
3-11-2018

Cookie franchise Mrs Fields has opened two new stores, one…

Mrs Fields cookies for charity exceeds expectations
3-11-2018

Mrs. Fields Australia’s pledge to giveaway 100,000 cookies to charitable…

Cookie Man gets to bite into the future
3-11-2018

Four years ago Peter Elligett, the former Cookie Man employee…

Getting the passion back at Mrs Fields: franchisee view
3-11-2018

Franchisee Peter Perrior has been familiar with Mrs Fields since…

Mrs Fields gets festive
3-11-2018

Treat franchise Mrs. Fields has the Christmas spirit, introducing an…

Mrs Fields claims bronze for new blend
3-11-2018

Coffee and cookie franchise, Mrs Fields, has claimed a bronze…

Videos