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Mrs. Fields Bakery Cafe

Mrs. Fields Bakery Cafe

Mrs. Fields Bakery Cafe


Year Brand Started: 1977
Year Franchising Started: 1994
Capital Investment: $200,000 - $350,000
Qualifications Required: No specific qualifications are required, although having previous business experience, the desire to be the owner / operator of a Mrs. Fields Bakery Café, great written & oral communication skills, the ambition to be successful & the drive the business to maximize the potential of the store, and the ability & willingness to follow the franchisors proven systems is an advantage
Resale Opportunity: Good
Franchise Business Established: 1977
Franchise Commenced: 1994
Training and Support: 4 weeks training including 2 weeks instore, 2 weeks support on opening new store, 1 week support for existing store, ongoing support throughout term
Marketing Support: National Marketing campaigns Seasonal promotions Local Store Marketing
Additional Setup Costs: Rental in advance – 1 month Bank Guarantee Public Liability Insurance Legal and Accounting
Agreement Terms: 5-7 years, pending lease terms
Number of Units: 40

Make An Enquiry

Mrs Fields Bakery Cafe offer Franchisees the opportunity to call the shots in their own Cafe business. For a New Store Purchase there is No Initial Franchisee Fee Saving $35K AND No Royalties for 1st Year. Conditions apply.

The benefits of being part of our franchise system are significant, with franchisees obtaining:

  • The competitive edge of well-known Mrs. Fields brand
  • Established and proven business systems
  • No early starts – Mrs. Fields products are delivered “ready to bake” with minimal preparation required
  • Sophisticated supply chain solutions
  • National and Local Marketing Initiatives
  • Greater brand awareness through the national visibility of the brand
  • A broad range of products, services, product innovation and training programs

Why choose Mrs. Fields Bakery Cafe?              

  • Mrs Fields products are baked fresh instore, using quality ingredients.
  • Franchisees are provided with comprehensive training at our purpose built Training facilities, by our dedicated, experienced and qualified trainers. Ongoing support and field training is facilitated by your Franchise Business Manager.

Mrs. Fields marketing team are focused on driving customers into your store, increasing store sales and enhancing the Mrs Fields experience for every customer.

Our Franchisees are guided by our proven franchise operating model – We also provide Franchisees with intensive training and ongoing support to help their business grow from strength to strength.

Mrs. Fields franchisees are fully supported by our experienced Franchise Business Managers. Intensive business and PASEC training is provided at Head Office, located Mt Kuring-gai NSW and you also receive 2 weeks in store, to gain required “hands on” experience, prior to opening your new store or settlement on your existing store.

Ongoing training is delivered in a number of ways to support you and your team. You will never be on your own, Mrs.Fields is committed to its franchisees with ongoing support and encouragement.

You simply need a love of food and the drive to succeed as your own boss. Mrs. Fields makes the rest easy!

We view our franchisees as an extension of our brand. Ownership, accountability and integrity are some of the characteristics we look for in a potential franchisee. We need ambitious, motivated individuals, who are passionate to take our growing brand to the next level, through great customer service and willingness to work in and on their business.

Mrs. Fields Bakery Café is seeking interest for new and existing Franchises located in all states of Australia. Visit our website for further information and current opportunities, or alternatively advise us of the suburb and state you are interested in.

Franchises for Sale

Investment required:
Available for Quick Sale $49,000 WIWO

Mrs. Fields Hornsby is an established Cafe business with over 20 years in Westfield Hornsby. It offers simple operations with no early starts and is great opportunity at a very

Investment required:
$275,000 +GST

Midland Gate is undergoing an exciting redevelopment and will be considered the largest local destination for the whole family in Perth’s East.

Investment required:
$285,000 + GST

Located at Macarthur Square, Campbelltown, South West Sydney’s Largest Shopping Destination with over 300 stores including Majors, Specialty Stores, Cinema and Bowling Alley.

Investment required:
$295,000 +GST

Broadmeadows is located 18km North West Melbourne CBD, with majors Coles, Woolworths Big W, Target (converting to KMART) & Aldi and 160 specialty stores. Busy centre, 9.6million customers PA, Mrs.

Investment required:
$285,000 +GST

Westfield Warringah Mall is a major indoor/outdoor shopping centre, located in the suburb of Brookvale on Sydney’s Northern Beaches. This is an iconic retail destination, with a retail spend 18%

Investment required:
$270,000 +GST

Located in the brand new extension, outside Kmart, in Westfields North Lakes, on northern outskirts of Brisbane, Mrs. Fields Bakery Cafe site complete with New Zealand Natural Ice Cream insert,


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