VIC - The District Docklands

Mad Mex Fresh Mexican Grill

VIC - The District Docklands ($250,000 to $500,000)

Investment Level$250,000 to $500,000
Location BenefitsLocated within the inner-west area of Melbourne, The District Docklands is home to an assortment of both local and international brands such as H&M, Sunglass Hut and Hype DC. In 2019, the shopping centre will grow to introduce a new fresh food precinct complete with specialty retailers. The centre offers the perfect mix of shoppers, tourists and nearby office workers.
ConceptMad Mex is focused and commited to serving the healthiest and tastiest Mexican food, and our customers love us for it! Our food is inspired by the fresh unspoilt beaches, bold flavours and big attitude of Mexico’s Baja peninsula. We use authentic Mexican recipes and the freshest produce we can find to make the best Baja style burritos. We call it real food, fast – healthy, tasty, and so fresh, it’s made to order right in front of your eyes. Already operating in over 720 restuartants in Australia & New Zealand, Mad Mex is an award winning franchise concept recognised for its high growth and effective ROI business model.
Agreement Terms5 years initial term with a 5 years option

About this opportunity

Mad Mex Fresh Mexican Grill is excited to be opening a brand new restaurant at The District Docklands and is looking for a franchise partner who’s as passionate as they are about Mexican food.

With a network of more than 70 restaurants located across both Australia and New Zealand, Mad Mex Fresh Mexican Grill proudly services over 90,000 customers each week. With a Baja Mexican menu based on a fusion of Southern Californian and Northern Mexican cuisine, Mad Mex is heavily focused on providing consumers with a range of healthy options perfect for lunch, dinner or a pre-meal snack.

Skills & Qualifications:

Passion: Are you crazy about fresh and authentic Mexican food? We’re looking for someone that is self-motivated, ambitious and challenge-driven.

Committed: This franchise opportunity relies on outstanding customer service, operational excellence and brand passion.

Integrity: Do you support our belief of gourmet quality food that’s fresh and fast?

Experience: While coming from a food hospitality background is great, it is certainly not essential.  

Leadership: As your own Head Honcho, you should be driven to build and lead a winning team, treating colleagues and customers with respect and honesty to create a great work environment.

Training & Other Support:

Mad Mex systems are a science – you won’t find any easier food business to manage. All franchisees receive six weeks of training, along with access to online training tools, materials and support. Our training and operations systems utilize world-best practices integrated with online videos and detailed in-restaurant systems and guides. Our Operations Team will also work alongside you during the initial opening period – assisting both you and your team to ensure a smooth start.

Site Selection, Design & Project Management: 
Mad Mex utilises a comprehensive turn-key development program, allowing you to focus on selecting, hiring and coaching an amazing team to deliver outstanding customer experience.

Operations & Business Development Support: 
All franchise partners have a dedicated ongoing operations and business development manager to assist them with growing their business.

Marketing Support:

The Mad Mex marketing team provide extensive and ongoing support to both new and existing franchisees across the entire Mad Mex network. This includes local area marketing, social media campaigns and in-restaurant promotional support.

Mad Mex works hard to constantly develop new product innovations that excite and invigorate both new and existing customers, with tools enabling us to develop long-term relationships with those in our Los Locos database. Using a mix of promotional channels that includes both print and digital mediums such as social media, Mad Mex is able to communicate exciting promotional offers at both a national and local level to the brand’s extensive community of loyal customers in order to best grow the brand.

Year Brand Established: 2007

Year Franchising Started: 2009

Number of Opportunities Available and Growth Plans:
We have plans to open 7 new restaurants FY 2018

Awards and Associations:
Franchise Council of Australia Member

Finance Options:
Mad Mex is Accredited with Bankwest and ANZ

Resale Opportunity:
N/A

Royalties:
6%

Marketing Fees: 
3% 

Mad Mex Fresh Mexican Grill
VIC - The District Docklands
VIC
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Opportunities

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NSW - Darling Harbour

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