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Home Instead Senior Care

Home Instead Senior Care

Home Instead Senior Care


Year Brand Started: 1994
Year Franchising Started: 1995
Capital Investment: $90,000 + WC
Resale Opportunity: Yes
Franchise Fee: 7%
Franchise Business Established: 1994
Training and Support: New Owner Training in Brisbane and ongoing support across all business arenas
Marketing Support: New owner PR campaign and ongoing support of local marketing strategy
Franchise Fee: 7%
Agreement Terms: 5 + 5 years
Number of Units: 32 offices across Australia operating 47 franchise territories
Units Outside Country: 850+
Head Office Located: Brisbane
Sites Territories Available: Opportunities available in all Australian states.
Training Provided: Yes

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Home Instead Senior Care is the world leader in providing non-medical care for older people. Founded in 1994 in the USA, Home Instead Senior Care has developed from a single office into a network of over 900 independently owned and operated franchises across the world; including Australia, Canada, Japan, Portugal, Ireland, United Kingdom, New Zealand, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, USA, Italy, Puerto Rico and the Netherlands.

This experience has created superb business opportunities for people with no previous care experience to own and run their own management franchise. Franchise owners lead a team of office staff and CAREGivers providing care to older people who need help to remain living safely and comfortably in their own home.

Outstanding support for our franchise owners

Home Instead Senior Care® was named #1 in Franchise Business Review’s 2012 Franchisee Satisfaction Index in its annual FBR50 – Franchisee Satisfaction Awards for the second straight year.

This brand strength and awareness enables Home Instead Senior Care franchise owners to establish their business as a prominent leader and provider of non-medical services in their market.

Our commitment to excellence

Our vision is to further build and enhance our position in the non-medical aged care field in Australia. The strength and depth of Home Instead Senior Care is reflected in the franchise system which provides each franchisee with comprehensive training and ongoing support, and full access to the systems, and procedures for establishing and managing an independent franchise business.

The training begins with a pre-opening programme to establish the business, moving into an intensive training course at the head office and continuing with a range of ongoing support activities over the following 3 months. These include local and national PR programmes, field visit support and 24/7 unlimited telephone support. We also provide a range of ongoing programmes and initiatives which will enable you to rapidly grow and manage your business.

Each owner receives a comprehensive start up package including operational manuals, training materials, DVDs, wide range of marketing materials and a unique outstanding software system developed specially for the business.

Home Instead Senior Care franchise owners come from every walk of life – they share the common denominators of a heartfelt desire to work with seniors and commitment to owning and operating their own successful business. However, no previous care experience is necessary – indeed most of our franchise owners have not worked in the care sector before.

Changing the face of ageing

A rapidly ageing population has once in a lifetime implications for our lifestyles and society, while creating exciting business opportunities for those entrepreneurs who see and act on these demographic trends. However, it isn’t just the rapidly growing market that is important; there is also strong recognition by the government and community that the way care is currently provided needs to change. The feedback we have had is that our relationship based approach to quality care and client choice is exactly what is needed.

We invite you to consider a Home Instead Senior Care franchise business and look forward to hearing from you.

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