Now in our third generation of family ownership, Ella Baché boasts the country’s largest skincare franchise network and our products and services are available in over 150 salons nationwide.
There’s no secret to our enduring success. Our brand reflects the traits Australians tend to value and admire most, like authenticity, curiosity, hard work and confidence. We’re also a family – we take care of each other. As a franchise owner, you can expect the ongoing support and training you need to create the vibrant lifestyle you want.
Having anticipated the March 24th Federal Government announcement to close all beauty therapy stores due to COVID-19, Ella Baché have launched Virtual Salons offering all Australians complimentary digital beauty expertise at home. The Virtual Salons will provide complimentary Virtual Skin Consults with local Ella Baché Beauty Therapists via video chat, delivering the same Salon experience and expertise at home. The Virtual Salons will also empower franchisees, salon owners and Therapists to service their local communities while also providing personalised Skin Solutions available for purchase online.
“With so many Australians in self isolation, Ella Baché have created this digital platform in anticipation of the closure of our 120 Salons nationwide. Ella Baché are mobilising our national network of expert Therapists to provide Virtual Salons to support the skin health of all Australians,” says Ella Baché CEO Pippa Hallas. Talking to the heritage of the brand, Hallas says “founder Madame Baché created the Ella Baché brand in 1936 during hard times with a focus on innovation, respect for people, leadership through trustworthy expertise and results. We will get through this together and hold onto these values to guide us.”
What You Can Expect?
- Be part of the most established and respected skincare brand in Australia.
- Experience our proven franchise model.
- Benefit from our ongoing commitment to product research, development and education.
- Bring your salon to life with our in-house Interior design support.
- We’re by your side with ongoing marketing guidance, business development advice and training.
- Own the only salon in your territory.
- Endless opportunities to learn through Ella Baché College.
Are You One Of Us?
We’re leaders in skincare products, salons and education in Australia because we attract leaders. Our business has always been based on understanding and respecting individuals, and it means we get the best out of our people. Every person in our extensive network is valued and recognised as being one of our most valuable assets.
We are looking for business savvy people who are passionate about superior skin care and know how to deliver an outstanding customer experience. A desire to be in business for yourself but not by yourself will drive the right franchise relationship of guidance and support while upholding the Ella Bache brand promise to our clients from coast to coast.
While many of our franchise owners are qualified beauty therapists, a number are not. What unifies them is a belief in our philosophy, a readiness to learn, and a positive can-do attitude to succeed.
Join the Ella Baché family and be part of an established, market leading skincare brand that is constantly evolving with new and innovative products, ideas and techniques.
How We’ll Help You Grow
We’ll give your salon a strong start and all the support it needs to thrive. Your success is our success, so we’ll provide an array of market leading tools, resources and services to give you a boost wherever you need it.
1. Marketing Support
We help our franchisees leverage the strength of our brand, products and services with comprehensive marketing support, including: brand awareness campaigns, monthly promotional plans, localised marketing material, social media tool kits, cooperative advertising and generous rebate programs.
2. Media Centre
An easy to access online location for all franchisee services, online resources and business management tools, including manuals, advertising templates, image libraries, training videos and more.
3. Online Retailing
We provide a rebate to our salon owners for online sales and we also direct customers into salons post-purchase.
We love to see Skin Therapists, salon teams and salon owners glow with pride when they’re recognised for their outstanding achievements as part of our national incentive programs. Our annual ‘Ella Awards’ is a glamorous event that applauds the performance of top salons and selects individuals in each state for their performance and commitment.
5. Business Benchmarking
Learn how fellow salon owners have managed similar circumstances and share your solutions to help your peers grow. These strategic alliances are offered formally (in group sessions) or one-on-one, if requested.
6. Annual Conference
Salon owners attend an annual conference to acquire business tools to improve your operational efficiency, ideas to inspire business development and opportunities for professional growth through networking.
7. Franchise Advisory Council
Communication is key to maintaining a healthy and constructive relationship with our salon owners. Through the Council, we actively seek out ways to improve the transfer of information and promote all the support that’s available to you.
You and your team will receive five days of training and coaching prior to your opening, and you will also receive ongoing support in your first two weeks from your business manager and field trainer. You and your team will also have access to regular training that focuses on each individual’s needs to help your business perform at its best.
The Ella Baché College of Skin & Beauty Therapy has been among the most highly respected education providers of its kind in the world for over 50 years. It is also an invaluable asset to our salon owners in fulfilling their salon staffing requirements.
10. Business Coaching
We provide you with a dedicated Business Development Manager to give you ongoing support and training, as well as business coaching, planning support and guidance of how to effectively market your salon.
Your targets will be easier to meet and your business will be easier to manage with their continued motivational support and advice.
11. Helping Your Appearance Match the Experience
From your shopfront, to your waiting area and treatment rooms, we guide you through the salon design process so your appearance matches the superior experience awaiting the customer inside. We also ensure that your site is compliant with all Australian standards and regulations
Make it Happen
To find out if becoming at Ella Baché salon owner is your path to an exciting new future, simply follow the process below.
1. Send an enquiry to our franchising team or contact our Business Development Manager on 1300 136 661. We’ll assess your details and give you some more information about the business and our franchising offer.
2. Applicants who are interested and a fit with our criteria are invited to an obligation-free 1:1 meeting with a business development manager. We’ll answer any questions you have and get to know you better.
3. A refundable deposit of $1,000 is required to progress to agreement stage.
4. Our team will help you understand all the considerations and opportunities that come with being an Ella Baché salon owner, and introduce you to the benefits that come with becoming part of the family.
5. You’ll take the time to obtain legal advice, organise your finances, and meet with an existing franchise owner at their salon to gain a real-world view of salon life.
6. We’ll help you find your ideal site and ensure you have all the skills, tools and support you need to open and operate your salon with confidence.