Choice Hotels Asia-Pac

Choice Hotels Asia-Pac

Choice Hotels Asia-Pac has more than 300 hotels across the Asia Pacific region, totalling in excess of 11,000 rooms and making it the region’s largest hotel franchise group. Brands underneath the Choice Hotels banner include the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge. Choice Hotels Asia-Pac is a 100 percent owned subsidiary of Choice Hotels International, a publicly listed (NYSE: CHH) company in the United States with more than 6,500 hotels and 500,000 rooms in more than 35 countries and territories.

Our Sales and Marketing team, along with our Franchisee Services team, work tirelessly to deliver innovative strategies aimed at adding more guests to your hotel, more loyal customers and more exposure for your brand.

Choice Hotels provides a full franchisee platform through: 

  • Global Reservations System & Sales Program
  • National & Regional Marketing Campaigns
  • Award winning property management system, choiceAdvantage 
  • 24/7 reservation and contact centre
  • State & Regional based field support staff
  • Third Party Distribution 
  • Choice Privileges Global Loyalty Program
  • A passion for hospitality and an eye for service will see future franchisees flourish in the supportive and collaborative environment we have created here at Choice Hotels
  • Being the face of your own hotel means interacting with new and regular clients, a personable and friendly approach will reap huge benefits in this industry.
  • Choice Hotels trains and educates all franchisees, with more than 700 pieces of online training content at, regional workshops, and on-boarding programs

For further information on the brands we represent, visit our website 




Choice Hotels Asia-Pac is part of Choice Hotels International, one of the world’s largest accommodation groups. Choice Hotels International has a proven track record of helping hotel owners, investors and operators build successful properties by offering innovative methods, systems and exceptional service to over 6,500 hotels in more than 35 countries.

In 2003, Choice Hotels International took full ownership of Flag Choice Hotels and renamed it Choice Hotels Australasia. This gave Choice Hotels International the largest pure franchising hotel group in the mid-scale accommodation segment in the Australasian region. Today, Choice Hotels Asia-Pac has made a significant investment in this region to increase the awareness of its international brands - Econo Lodge™, Comfort™, Quality™, Clarion™ and Ascend Hotel Collection™ through a wide-reaching range of Sales & Marketing initiatives.

We are a pure franchising company providing branding, reservations, sales, marketing training, yield and revenue management, distribution and support services to our franchisees, we stay away from ownership or managing properties so all of our valued partner hotels are on the same level playing field.
Franchise Business Established:
Franchise Commenced:
Training and Support:
• Dedicated Field Support Manager
• Preferred Supplier Program
• Initial Training and On-boarding Programs
Marketing Support:
• PR
• Social Media
• Search & Social Marketing
Finance Options:
Franchise Fee:
Upon discussion
Addition Setup Costs:
Upon discussion
Agreement Terms:
Upon discussion
Number of Units:
300 hotels across Asia-Pac



Choice Hotels Asia-Pac
Level 3, 150 Jolimont Road
East Melbourne
VIC 3002
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