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Brumby’s GO!

Brumby’s is proud to have been among the first Australian companies to successfully embark on a franchising program not only when franchising was in its infancy, but during a period when the specialty bread market was just beginning.

Brumby’s GO! represents an evolution of the Brumby’s Bakery franchise system and was developed in order to meet consumer demand for single serve, ready to eat, freshly prepared snacks on the run.

Utilising the strength of the Brumby’s brand, including traditional products and business principles, the Brumby’s GO! concept opened its first store in 2004. Since that time, the concept has grown to incorporate over 10 stores throughout Australia as a sub-group within the 290 plus outlet Brumby’s system.

In 2007, the Brumby’s system was acquired by ASX listed Retail Food Group Limited who is also the ultimate owner of the Donut King, Michel’s Patisserie, Esquires Coffee,Crust Gourmet Pizza, Pizza Capers and The Coffee Guy franchise systems.

With flexible business models to suit different locations, and an innovative approach for consumers seeking convenient, fresh, fast food solutions, Brumby’s GO! is a modern take on the traditional Brumby’s Bakery.

To sum up, the Brumby’s GO! concept offers baked ready-to-go products made daily onsite, utilising Brumby’s GO! tried and tested recipes.

Brumby’s GO! – keeps you GO-ing!

Brumby’s GO! is an evolution of the successful traditional Brumby’s Bakery concept. A Brumby’s GO! bakery offers consumers an eat now, single serve option in addition to the traditional extensive Brumby’s bread range.

Our innovative grab and go product range is constantly reviewed to meet customers’ needs.

For us, retail excellence means a commitment to the customer. Unique shop fit, signage and merchandising ensure we stand out in the retail environment; while training, constant consumer marketing and review of all retail activities keep us informed. Brumby’s GO! has a unique range and variety of products that satisfies the trend of fresh snack items for consumers on the go.

Benefits of joining Brumby’s GO!:

  • Being your own boss in a successful retail franchise system
  • Utilise Brumby’s Bakery reputation and brand awareness
  • Buying power with key suppliers
  • Economies of scale in marketing functions and administration
  • Hands on support and business advice
  • Occupational Health and Safety system
  • One stop shop for all products, dry and wet, into store
  • Ongoing product development and launches
  • Training and development
  • Retail corporate image
  • A good track record of performance by franchisor
  • A unique product range which is growing in demand
  • Comprehensive operations manuals
  • A thorough training programme
  • Dedicated and competent franchisor support
  • Food safety system
  • Staff training system

Unique Selling Point (USP)

  • Brumby’s is one of Australia's largest and most successful bakery franchise groups.
  • Operational manuals to assist in retailing, food quality, marketing, training and internal communications
  • A product range, which we believe is second to none in both innovation, breadth of choice and consistency of quality
  • Product support by both trained Brumby's team members and our preferred suppliers
  • Australia-wide marketing campaigns focusing on building brand awareness, customer counts and average transaction values.
  • Support and advice for individual store local area marketing requirements


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