Anytime Fitness

Anytime Fitness

Anytime Fitness revolutionised the 24-hour gym industry in Australia, bringing the 24-hour convenience model to the masses and making fitness more accessible for the Australian population. After originating in the US, Anytime Fitness entered Australia in 2008 and since then, the brand hasn’t only succeeded, it’s thrived. 

 Today, Anytime Fitness is Australia’s largest gym chain with close to 500 clubs, over half a million members and still growing. Australia is the most successful market for the brand globally, with the largest number of clubs per capita and the highest average member base. 

 Anytime Fitness prides itself on its passionate community and unbreakable culture that inspires both franchisees and members alike to realise that anything is possible. It’s a business that continues to lead the way in an increasingly competitive sector by constantly setting trends that cement its position as a fitness anchor in Australia.

  • Support is significant and ongoing, including always-on advice and guidance, regularly scheduled business reviews, and comprehensive training from our dedicated support team.
  • Software, security, and surveillance systems allow owners to operate safe and secure clubs with greatly reduced staffing needs. 
  • An easy to manage franchise gives our franchisees freedom and flexibility, offering a great work/life balance.
  • Constantly evolving fitness products ensure Anytime Fitness remains at the head of the industry. 

Our franchisees have achieved enormous success on their Anytime Fitness journey – and you can too. If you share our passion for improving peoples’ lives and want to invest in a tried and tested business, Anytime Fitness is the opportunity for you.

Enquire now to find out more! 

Snapshot

Concept:
Anytime Fitness is Australia’s largest gym chain with close to 500 clubs, over half a million members and still growing. After bringing the 24-hour gym model to life, Anytime Fitness continues to lead the way in an increasingly competitive sector by constantly setting trends that cement its position as a fitness anchor in Australia.
Capital Investment Required:
From $350,00
Qualifications Required:
No
Resale Opportunity:
Yes
Franchise Business Established:
2002 in USA
2008 in Australia
Franchise Commenced:
2002 in USA
2008 in Australia
Training and Support:
Every Anytime Fitness franchisee is allocated a dedicated Performance Coach who specialises in business performance. Our Performance Coaches review club data weekly, speak to franchisees weekly, perform quarterly business reviews and provide quarterly training. In addition, Anytime Fitness hosts an annual Roadshow to provide franchisees and managers with key business updates, and an annual conference over 3 days providing education, insights and training.

The Anytime Fitness training program for clubs includes:

- New Franchisee Training (NFT): NFT runs for 5 days, where new owners are brought in and immersed in the Anytime Fitness culture and the functions of running their own business.

- Vitals: 2 days of sales training, available to EVERY Anytime Fitness staff member across the country. We run this is all states and franchisees can attend and send their staff free of charge with full catering covered.

- Operational Training: Run quarterly, this training is for multi-site and more advanced operators who require a higher level of support. We bring in specialists in 7 different areas of business to present to the owners across 2 days.

- Business Reviews: Completed quarterly with every franchisee in the business, our skilled Performance Coach team assist owners in driving their business forward by analysing their processes and overall business.
F6-60 & Critical Care Support: Sales training provided free of charge to franchisees who require more robust sales training.
Marketing Support:
The national Anytime Fitness marketing team oversees the creation of local marketing campaigns and collateral that are bespoke to the Australian market. The Sydney-based marketing team is supported by some of Australia’s leading creative and digital, media and PR agencies. Marketing campaigns are built upon member data and consumer insights to drive consumer action. Throughout the past 12-months, the national marketing team has facilitated 4 major campaigns, 2 charity initiatives and 2 One Day Sales.

Anytime Fitness provides ongoing education, training and guidance to support all clubs with their marketing efforts, ensuring club teams have the skills and knowledge required to manage their online and offline marketing campaigns and tactics effectively.
Finance Options:
Please get in touch with Anytime Fitness for further information.
Agreement Terms:
5 +5 years
Number of Units:
490 + across Australia

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Anytime Fitness
Collective Wellness Group, Level 2, 71 Longueville Road
Lane Cove
NSW 2060
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