Bite into a booming burger business

By Sarah Stowe | 11 May 2017 View comments

You’ve worked in hospitality, so you know the drill. You get the industry. Maybe you’ve worked in fast food or restaurant chains throughout your 20s, and now you’re looking for something with an edge. 

You want to grow with an active, dynamic brand that stands out from the crowd.

Huxtaburger is a game-changer in the burger space, with a cult following of loyal Huxtamers keeping stores alive and pumping. From humble beginnings in Collingwood to five bustling locations throughout Melbourne, the brand has certainly made a name for itself.

But there’s more to come

You could be part of the brand’s epic growth across Melbourne. And with the burger chain’s refreshed look, it’s an excellent time to join the Huxtatribe.

Huxtaburger is getting ready for national and international growth, moving the brand from a single destination restaurant model to a convenient multi-site food franchise retailer, accessible to a more diverse audiences.

So why the face-lift?

Huxtaburger is about more than just owning taste; it stands for having a voice, an opinion and something to say. The refresh marks an exciting period of growth, allowing the brand to externally express what has been at the core of the Huxtaburger spirit since the beginning.

Huxtaburger’s American identity has been repositioned, with a focus on motivating customers to sink their teeth into life – as well as a juicy burger. The new direction can be seen aesthetically via fresh branding and packaging that references Huxtaburger’s strong connection to urban culture and all-round passion for smashing life.

It’s about reflecting the Huxtavalues which are shared by the communities in which the brand operates.

But the brand hasn’t forgotten its roots, so elements and symbols from the previous Huxtaburger look and feel will be maintained in honour of the brand’s origins and evolution of its story.

And there are big plans for growth.

High street and shopping centre locations are the targets, with the brand looking to up store numbers to 50 in the next five years.

In 2017, new greenfield locations are projected for Victoria, especially the Melbourne CBD, Geelong, and Melbourne’s north and south. A site in the inner west will open by the end of the financial year.

After expanding throughout Victoria, Sydney, Perth and Brisbane will be on the radar.

The Huxtatribe are starting to pipeline network growth for interstate locations now.

So if you’re looking for an opportunity to become your own boss and grow with a fresh face in the hospitality industry, then look no further. Join the Huxtatribe with a Huxtaburger franchise!