Battery World revs up its sponsorship deals with the latest signing of the 2021 Stadium Super Trucks series.

The retail and mobile services franchise has been welcomed to the sponsorship line-up by motorsport promoter and head of Stadium Super Trucks Australia Nathan Cayzer.

“It’s fantastic to have Battery World, a brand that is so well known around Australia, work in partnership with Stadium Super Trucks after the Covid-enforced lockdown last year cut the season short,” said Nathan.

“The series has a great selection of drivers and the teams are very passionate about what they do. We started the season in Darwin on June 19 where we saw the Battery World ramp in action for the first time.”

Century Yuasa is Battery World’s parent company, and the Yuasa batteries are in action as the official battery for the five-state race event.

Stadium Super Trucks was originally a US off-road sport which now races on a faster bitumen surface perfect for airborne truck theatrics.

Battery World general manager Johnny Kennedy said it made commercial sense for Australia’s largest battery retailer to support SST.

“These events are supercharged with excitement and by adding Battery World as ramp sponsor we’ll help send the profile of SST even higher.

“As Australia’s leading battery retailer, we’re committed to powering the passion of every Aussie with a wide range of quality products and initiatives. We’re excited to be the exclusive stockists of Yuasa batteries which will be powering the trucks in the series,” he said.

Kennedy said the brand has a natural link with motorsports.

“Many of our customers are motorsport fans and this is just another way for us to showcase this in what we do.

“It’s been an enormously successful year so far for Battery World, our 110 stores are extremely excited to see what this partnership will deliver to the business in the second half of 2021,” Kennedy said.