A relaunched app is set to take Banjo’s Bakery Café one step closer to its strategic goal of boosting customer experience and increasing contactless purchase and pay options.

It’s timely, with the  Covid-19 normal landscape including ongoing lockdowns.

The first-to-market bakery order, pay and rewards mobile app was unveiled in November last year. The bakery chain listened and responded to feedback and relaunched the app to ensure a seamless user experience.

Jessica Saxby, Banjo’s Bakery Café CEO and managing director, says “Taking on customer feedback since the initial app roll-out has been hugely helpful in building a user experience tailored to everyone from our regulars to a first-time customer.”

So what’s different? The user interface has been completely remodelled with a clean and simple design to offer a smooth and easy user experience from order to check out.

The application is free to download and available on IOS and Android. As a result of a national marketing and social media campaign, the number of app downloads has already increased by 39 per cent to 35,000. 

Users can enjoy features such as skip the queue ordering, a VIP points system, order favourites saved, pay-in-advance, and 50 per cent off first app order.

The heritage Banjo’s Bakery Cafe, which started out in Tasmania in 1984, has a network of 44 franchise stores across Tasmania, Victoria, New South Wales, South Australia and Queensland.

Right now there are opportunities to become a franchisee with the brand along the eastern and southern seaboard in Queensland towns such as Beaudesert and Bundaberg; in Corio in Victoria; South Australia’s Harbour Town; and in New South Wales,  Ballina and Heatherbrae.