Australia’s $2b bedroom retail business

By Nick Hall | 30 Oct 2018 View comments

The retail industry has become an increasingly digitised marketplace, with the introduction of external competitors and pure-play online outlets, however bedding and furniture retail has remained firmly in favour of bricks and mortar.

Over the past five years, mattress and bedroom furniture retailing in Australia has weathered the online storm, increasing industry revenue by an annualised 0.9 per cent, according to the latest results from IBISWorld.

Inside Franchise Business takes a look at three franchise brands in the mattress and bedroom furniture industry boosting franchisee profitability and growing steadily.


Specialist retailer, Snooze has been in the franchise business for over 40 years, helping Australians achieve their goals of business-ownership.

The brand has a firm focus on providing expert advice and support to franchise partners, maximising the potential success of each new entrant through Snooze’s eight point system.

An immersive program, the Snooze franchise model provides support from day one, including site selection and property negotiation in addition to store design and layout assistance.

On the operational side of things, franchisees with Snooze enjoy full marketing and promotional support, sales and merchandising assistance, product training, business management support, IT services, benchmarking and KPI measurement.


Western Australian-born mattress, bedding and bedroom furniture brand Bedshed has built a impressive network of over 30 stores nation-wide, with further expansion underway.

Bedshed works alongside franchisees to support them through the entire business set-up, providing a platform of innovative practices and systems to promote profitability.

The brand’s unique inventory model greatly reduces costs for franchisees, who are encouraged to personalise the store through Bedshed’s tailored design and fitout process.


Danish brand, BoConcept has been franchising for over 25 years, amassing a global network of 265 stores across 65 countries.

The tailored franchise system provides partners with proven processes and support structures across a range of operational practices, from production to logistics to marketing.

The brand is searching for experienced retailers with a passion for design and styling, looking to diversify their current business operations.

BoConcept franchisees enjoy the benefits of working alongside a global brand with bargaining power, extensive marketing and communications support as well as world-class training.

Opportunities are available in the key metropolitan areas of Melbourne, Perth, Brisbane and the Gold Coast.

Industry future

With a surge in demand for residential building construction set to impact the Australian economy in the next five years, industry revenue is predicted to grow.

Established retailers such as Snooze and Bedshed look set to continue gaining market share, leveraging their reputation as specialist goods providers.

Do you have a keen eye for style and a passion for customer service? Consider a franchise in the specialist mattress and bedroom furniture sector.