3 future-proof franchises powering the Australian car industry

By Nick Hall | 08 Jan 2020 View comments

The Australian car industry is a mammoth beast. From accessories to sales lots to service vehicles, the entire sector is driven by passionate professionals, many of which are franchisees.

The nation’s love of high-powered vehicles has seen events like the Bathurst 1000 become icons on the cultural calendar, but not all of us want to be Peter Brock or Craig Lowndes.

Most Aussies just want a stress-free, simple approach to auto-maintenance and repairs, and that’s where franchising has proven most successful. Customers can receive the help they need from a trusted local and franchisees can explore different aspects of the Australian car industry with the backing of an experienced business.

It isn’t just mechanics that have taken up the franchise market either. Check out these three very different franchises helping to drive the Australian car industry forward in 2020.

Touch Up Guys

This year marks a massive milestone for Aussie mobile paint and bumper repair franchise Touch Up Guys. Coming into its 30th year in business, the model has traversed the often-challenging economic conditions for one simple reason; everybody has accidents from time to time.

Touch Up Guys’ highly trained technicians use modern techniques to provide high-quality repairs to bumper bars, paintwork, spoilers, body kits and kerb damaged alloy wheels.

The mobile business provides a welcomed lifestyle boost for franchisees who may be wanting to get out of the nine to five grind, and what’s more, no experience is necessary.

For $120,000 including GST, franchisees receive a Mercedes Vito Van, full three-week training, a week of return training with a national office trainer, ongoing mentoring and business skills training.

Additionally, a full van fit out, all required equipment and consumables, uniforms, business cards, flyers, administration fees and franchise fee are included in the investment.

JAX Tyres

Heritage franchise JAX Tyres has been a staple of the Australian car industry since 1949. Now, with over 80 locations across the country, the brand is embarking on a new era of automotive service.

Just last year, JAX unveiled an Aussie-first, rolling out a series of electric car charging stations at its franchised outlets.

Steve Grossreider, JAX Tyres CEO said the implementation was a reflection of the rapidly evolving Australian car industry.

“We definitely see diversification through EV and autonomous vehicles as good thing for the automotive industry,” he said.

“We’re already taking steps to ensure JAX Tyres is ahead of the market in providing those solutions for customers in this space and JAX believes this fits well with our current operating model. These stations are part of a nation-wide roll-out to future-proof our stores in partnership with electric car utilities experts, Evolution.”

In 2020, the brand is looking to grow its franchise network with Grossreider suggesting more electric charging stations are on the way.

Battery World

Multi-awarding winning franchise Battery World is one of the nation’s most successful operations. The retail franchise offers batteries for a wealth of products, including mobile phones and household equipment, but car batteries remain a key component.

You can find batteries for vehicles as small as a mobility scooter, all the way through to semi-trailer or earth-moving apparatus

Battery World’s team of ‘batteryologists’ have turned their passion into a dedicated science, all thanks to training and support of the franchisor.

Additionally, all stores benefit from a national marketing fund. This fund provides TV, radio, sponsorship, outdoor and digital marketing that ensures that all franchisees have activity throughout the entire year.

Australian car industry trends

There’s no denying that Aussies love their cars, but a new decade may see some major industry changes.

While JAX Tyres is already preparing for the influx of electric cars, Battery World and Touch Up Guys are cementing their place in the Australian car industry with a staple service and product offering.

If you are passionate about the automotive industry and want to get involved with the brand that has experience, heritage and a plan for the future, consider if one of these opportunities is for you.