Aussie’s approach to equality and diversity among franchisees

By Sarah Stowe | 06 Feb 2018 View comments

Savvy women with a strong entrepreneurial streak are developing their own opportunities as the rise of female business ownership continues in Australia. In major cities, regional centres and rural areas, women are striking out for themselves – and they want to do it on their terms.

So how can self-motivated, business experienced individuals with a willingness to learn, drive and a passion for customer service and building relationships find an appropriate outlet for their talents?

Flexibility and freedom appeal to the adaptive entrepreneurs who are driving global consumer trends in 2018. In the 20 years from 1996 to 2016, the number of women operating businesses has increased by 46 percent*.

That’s great news for a business like Aussie, Australia’s leading mortgage broker which offers various franchise business opportunities. It is working hard to rebalance the gender equality still apparent in the financial sector: it has recently seen new female mobile mortgage brokers coming on board and significantly boost the brokerages’ growth in the 2016 financial year. Almost one third of entrepreneurial business owners in the franchise model were women – the highest percentage across the past three years.^

Yet this development is not enough for such an ambitious company. The brokerage is determined to close the equality gap even further.

Summa Campbell-Greene is the Retail Business Consultant for Queensland and Northern NSW and supports Aussie Franchisees to achieve their business goals.

“When recruiting brokers and franchisees of either gender, Aussie is open to meeting with people from all types of career backgrounds. Specifically, we look for people who are able to demonstrate great customer service and the drive and ability to run their own business,” she says.

To ensure gender balance is effected across its broker recruitment this established, successful franchise continues to investing training, support and mentoring for all the brokers within the Aussie network.

It all starts with a rigorous franchisee recruitment process and once on board, a new franchisee is supported every step of the way by a dedicated team. To support all franchisee’s Aussie has state-based retail business consultants, marketing managers, state managers, recruitment managers and learning and development managers who provide ongoing mentoring, support coaching.

With more than 200 franchise stores and over 1,000 brokers, the team continues to build on its established position in the Australian mortgage broking landscape. And with over 55 per cent ^^ of all residential home loans now settled by mortgage brokers plus an increasingly, complex mortgage market, the broker proposition for consumers has never been more relevant.

Aussie® today has over 20 leading lenders on its panel – including its own branded home loans – and  scooped Australia’s Top Brokerage** spot for the fifth consecutive year!

Of course success breeds success, and the brand attracts top talent from a wide variety ofbackgrounds. What these high performing individuals share is a desire to find freedom, flexibility and independence with uncapped earning potential in a positive, affirming, culturally diverse environment; one that encourages and supports them to achieve their ambitions.

Aussie® has a proven franchise system providing business models, tools and techniques, all backed up by an experienced team so enthusiastic professional women can buildthemselves a promising future. Find out more here.

*, Feb 2016

**Top Mortgage Broker Winner, 2013-2017, The Adviser

^ Based on the FY17 Recruitment Report.

^^ Evidence: