Aussie Pooch Mobile offers hot deal for new franchisees to celebrate brand’s 30th birthday

By Sarah Stowe | 29 Jun 2021 View comments

Time for celebration at one iconic Aussie business. The pet care favourite Aussie Mobile Pooch is 30 years old this year. And to celebrate there’s a special, limited time offer for new franchisees.

The exciting deal offers a 30 per cent discount off the premium and standard franchise packages for brand new or greenfield territories – resales of existing territories are excluded.

So the first 10 franchise buyers eyeing up a greenfield opportunity can expect to pay $20,030 for the dog washing unit and equipment, and receive the franchise package, which includes essentials like training, marketing, territory, at a discount rate.

A standard package costs $10,500 for a territory with 5,000 residents; the premium package priced at $18,319 delivers a territory of 10,000 residents plus a few extras such as insurance, retail products and a revenue support supplement (subject to conditions).

Franchisees in the system are at both ends of the age spectrum, with the youngest operator aged 22 and the oldest just turned 79!

Aussie Pooch Mobile has moved from a single dog washing operation to a national business washing an average 23,500 dogs every month. 

Tell me about Aussie Pooch Mobile

A young entrepreneur Christine Taylor started Aussie Pooch Mobile in 1991 as a single dog wash trailer.  

Christine spotted the potential early on and just a year later the business became the first franchise system of its kind.. 

For nearly 30 years Christine led the business, notching up awards along the way, and even taking the model to the US.

In 2020 Christine retired and sold the business to long time franchisee and GM, Paul Walters.

Christine’s vision was for the business to be all about family and caring and Paul is continuing this legacy. His own involvement with the brand goes back to 2007 when he was a customer, two years before he and his wife Megan bought their own franchise in Canberra.

The couple then became area managers, supporting local operators before undertaking a sea change.

Moving the family to Queensland meant taking on another franchise and led to Paul joining the support team as GM.

Fast forward five years and the Walters family became the franchisors, ready to build on the brand’s success.